Digital Marketing Copywriter

nurtur.group
Derby

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Job details

£30,000 - £35,000 a year

Qualifications

Email marketing
Organisational skills
Copywriting

Full job description

Nurtur Ltd is a diverse group of businesses brought together based on holistically delivering maximum potential growth to Estate and Letting Agents.

Were looking for a commercially minded Digital Marketing Copywriter who can write high-performing copy that helps estate agents generate measurable return on investment through our marketing system. Youll be responsible for creating content that drives enquiries, listings, valuations, and long-term engagement for our customers.

This role is ideal for someone who understands how persuasive, well-timed email copy directly impacts revenue and can translate marketing strategy into results-driven messaging for estate agents.

Key Responsibilities

Write conversion-focused email copy designed specifically for estate agents and their audiences (buyers, sellers, landlords, and vendors)

Create and refine email templates and campaigns that drive measurable ROI, such as valuation requests, enquiries, and appointments

Adapt messaging to different stages of the property journey (e.g. selling, buying, letting, nurturing long-term prospects)

Translate product features and data insights into clear, benefit-led messaging for estate agent customers

Work closely with marketing, product, and customer teams to ensure email content aligns with best-practice strategy and customer outcomes

Optimise subject lines, previews, CTAs, and body copy to improve open rates, click-through rates, and conversions

Review and improve existing customer email campaigns based on performance data

Ensure all copy is compliant, accurate, and aligned with brand tone and industry standards

Requirements

Proven experience writing marketing or email copy with a focus on conversion and performance

Strong understanding of how email marketing drives ROI

Ability to write persuasive, clear copy for non-marketing audiences (e.g. estate agents)

Excellent attention to detail and editing skills

Confidence working with data, feedback, and performance metrics to refine copy

Strong organisational skills and ability to manage multiple campaigns

Nice to Have

Experience writing for the property, real estate, or estate agency industry

Understanding of CRM or email marketing platforms

Familiarity with customer lifecycle, lead nurturing, and retention strategies

Experience writing educational or best-practice content for customers

What We Offer

£30,000 - £35,000 basic salary

Hybrid working after probation typically 2 days from home

25 days holiday plus bank holidays + day of birthday off
Ongoing training, coaching and mentoring
A supportive team culture where people help each other out
Health Cash Plan
Access to a retail discount platform
Group Life assurance

Interested?

If youre ready to take the next step in your career wed love to have a chat.

Click apply and lets see where this could take you.

We regret that we are unable to offer visa sponsorship for this role. Applicants must have the right to work in the UK at the time of application.

Apply Now

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