SHREWSBURY, UK (Hybrid Working - 3 days in the office per week)
A benchmarked salary between £53,220 to £60,720. Your salary level is determined by skills and experience within our progression framework.
We are looking for an experienced Technical Search Director to lead the strategic direction, operational excellence, and technical delivery of Croud’s Web Experience and Technical SEO capability, ensuring client websites are optimised for modern search discovery, AI chat engines, and technical performance across the Organic Performance portfolio.
As Web Experience Director, you will serve as Croud’s senior technical authority on Web Experience and Technical SEO workstreams. This is a specialist director role that combines expert-level, hands-on technical execution with cross-departmental leadership and agency-wide capability development.
Reporting into the Head of Organic Strategy, you will work in close alignment with Croud’s Organic Strategy teams to audit, architect, and roadmap technical SEO improvements designed for next-generation search. You will ensure client websites are fully crawlable, accessible, and structured for maximum content extraction, not only for traditional search engines, but also for AI summaries and conversational LLM interfaces. Acting as the vital bridge between SEO strategy and technical delivery, you will partner directly with client web development teams to translate audits into clear, actionable code specifications and tickets, while serving as the senior point of expertise on technical projects such as site migrations and platform rebuilds.
Advanced Web Auditing: Lead end-to-end technical site audits, identifying structural obstacles, rendering issues, and optimisation opportunities to enhance site usability, speed, and indexing efficiency. With experience with Apache configuration files (redirects) and knowledge of CLI (command-line interface) tools.
Next-Gen Search Optimisation: Architect technical strategies tailored for modern search ecosystems, ensuring client websites are optimised for crawlability, accessibility, and content extraction across traditional search, AI summaries, and generative AI chat experiences.
Semantic & Structural Design: Oversee structured data schema implementation, semantic HTML, site architecture, and rendering optimisation (client-side, server-side, dynamic rendering) to maximise machine understanding.
Performance & Core Web Vitals: Oversee front-end web performance analysis, leveraging tools like Chrome DevTools, Lighthouse, PageSpeed Insights, and WebPageTest to drive Core Web Vitals compliance.
Actionable Ticketing: Translate complex technical audit findings into clear, digestible, developer-ready specifications and tickets (e.g. Jira, Azure DevOps) that client engineering teams can seamlessly implement.
Developer Advocacy: Work directly with client web developers, frontend engineers, and technical architects to communicate requirements, align on standards (W3C, WCAG), and validate implemented fixes.
Front-End & Code Expertise: Apply strong knowledge of HTML, CSS, and JavaScript to debug complex front-end SEO issues, client-side frameworks, and DOM manipulation challenges.
Site Migrations: Serve as the senior lead on technically heavy projects, including site migrations, platform rebuilds, re-architectures, and international rollouts, protecting baseline traffic and mitigating operational risk.
Technical Roadmapping: Formulate and manage robust technical roadmaps for key accounts, scoping accurate effort requirements and resource allocation.
Escalation & Technical Resolution: Serve as the senior point of escalation for complex technical issues, indexing emergencies, or performance drops across the Organic client portfolio.
Evolving the Proposition: Continuously modernise Croud’s Web Experience methodology with improved processes and agentic workflows to integrate emerging web technologies, generative AI search behaviours, and evolving search engine guidelines, whilst driving efficiency in delivery.
Test & Learn: Lead regular "Test & Learn" technical initiatives to evaluate new tools, web standards, and indexing patterns, turning insights into client strategies.
Case Studies & Thought Leadership: Produce high-quality case studies and whitepapers that showcase Croud’s technical SEO innovation and elevate the agency’s profile in the market.
New Business & Growth: Support sales and pitch initiatives by delivering high-impact technical audits, pitch inputs, and solution design on complex technical opportunities.
Croudie Network Management: Oversee brief quality, project management, and quality control for work assigned to specialist on-demand network experts.
Upskilling & Mentorship: Provide ongoing training, mentorship, and technical guidance to Web Experience Managers and the wider Organic Performance team.
Extensive experience in Technical SEO within an agency environment.
Expert knowledge of Technical SEO best practice, site migrations and web performance optimisation.
Strong understanding of AI search, emerging search technologies and the evolving search landscape.
Confident working with developers and translating technical recommendations into actionable solutions.
Commercially minded with excellent stakeholder management and communication skills.
Proven experience leading technical teams and driving capability development across a business.
Croud operates a hybrid working model with a minimum of 3 days a week based in our Shrewsbury office and the remaining days from home if you wish.
Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!
On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:
Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
25 days holiday a year
Discretionary annual performance based incentive
Sale commission
Recruitment referrals bonus
Health & Wellbeing contribution
2 Recharge Days each holiday year
Ride to Work scheme
Railcard
Season Ticket loan
Home office screen
Daily office perks: Free fruit, breakfast cereals, snacks, and tea & coffee
Weekly treat: Enjoy a complimentary lunch on us every week
Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
Life insurance and income protection
Medical Cash Plan
Pension
Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
Peer to peer recognition scheme 'bonusly'
Team off-sites/regular socials
Year-round holiday parties
Flexible working options
Day to make a difference
Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).
Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.
Please note: Internal candidates may be considered for this position as part of the selection process, in line with our commitment to transparent and fair recruitment.
At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.
We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following:
In it together - our value on integration, collaboration and outcomes
Eye on the future - our value on futurism, creativity and passion
Generous in spirit - our value on people, development and inclusion
Do what you say - our value on integrity and accountability
Make a difference - our value on purpose and impact
