Copywriter & Content Strategist
Full Time | London – Westbourne Studios, W10 5JJ
Permanent employed role only. No freelancers, contractors or agencies please.
About us
We’re an entrepreneurial Aussie family, originally from Melbourne, with an eclectic group of businesses across Australia, the US (primarily) and the UK – everything from caravans and arborist machinery to lab and medical products and quite a lot of laundry detergent.
So we’re not an agency, but you’ll get to work across a genuinely diverse range of businesses, products and customers.
Some days that might mean launching a new laundry product across Amazon, Shopify and email. The next it could be repositioning a piece of arborist machinery, rewriting a caravan website or working out how to explain a technical lab product to someone who has never heard of it before.
We opened our London office at Westbourne Studios in January 2026 and is the newest of all the operations as we started properly building out the UK and European side of the businesses. There’s now a lot being launched, rebuilt and improved – and we need someone to take the lead on the words, messaging and content strategy behind it.
This isn't a role where someone hands you a brief and asks you to make it sound nice.
You're the person writing the brief.
The role
At its core, this is a content strategy + copywriting role.
You’ll work across the family businesses on a variety of our brands relatively equal footing, working with the people running each business to understand the product, customer and commercial goal.
Your job is then to work out:
Who are we talking to? What matters to them? What should we say? What’s the angle? And what actually needs to be created?
From there, you'll develop the messaging and content strategy, write the copy, and turn the thinking into clear briefs that can actually be executed.
Two of your closest working relationships will be with our Graphic Designer and E-commerce Manager.
The three roles sit very closely together.
You bring the messaging, customer story, content structure and brief.
Our Graphic Designer brings the visual thinking and execution.
Our E-commerce Manager brings platform knowledge, search behaviour, ecommerce data and performance.
There will be plenty of back and forth between all three.
This isn't about handing someone a document and walking away. It's about sitting together, looking at the customer, product and data, working out the strongest way to communicate it and building something good together.
What we mean by “content”
We currently have a few roles advertised, and we know some of them can look similar from a distance.
“Content” in particular can mean about ten different things, so it’s worth being clear about what we mean.
For us, content is primarily the messaging, words and strategy that live across websites, email marketing, Amazon, ecommerce, packaging, catalogues, product launches and sales materials.
This role is particularly heavy on:
Email marketing.
Websites.
E-commerce.
Packaging.
It is not our social media role.
Our Social Media & PR Manager is focused on the promotional world around the brands – social channels, creators, PR relationships, events, filming and getting the brands seen.
You'll work closely together on campaigns and launches, but your day-to-day work is much more heavily weighted towards the written and strategic assets behind the businesses.
Email marketing is a major part of this role
Email isn't something we're adding to the end of the job description because someone needs to write a newsletter occasionally.
It's a significant part of the role.
Across the businesses we have different customer groups, buying cycles, products and opportunities for repeat purchase. We want someone who can properly think through how email fits into those customer journeys.
You'll take the lead on the content and commercial strategy behind our email marketing, particularly through Klaviyo.
That means:
- Building and continually improving welcome, abandoned cart, browse abandonment, post-purchase, cross-sell, replenishment, winback and other automated flows.
- Planning campaigns around launches, seasons, customer behaviour and commercial opportunities.
- Thinking about segmentation and making sure we're not sending every customer the same message.
- Writing subject lines, preview text, body copy, CTAs and offers.
- Working with our Graphic Designer to develop the visual assets and structure behind campaigns.
- Working with our E-commerce Manager on products, landing pages, implementation, tracking and customer behaviour.
- Looking at opens, clicks, conversion and revenue and using the results to shape what we do next.
- Looking across the customer journey and identifying where better communication could improve conversion, repeat purchase, retention or average order value.
We don't want someone waiting for a task that says:
“Send a Black Friday email.”
We want the person asking:
What should we send? Who should receive it? What's the offer or story? When should it go? Where are we sending them? And what happens afterwards?
Copywriting & ecommerce
You'll also be responsible for written content across the businesses, including:
- Websites and DTC – product pages, landing pages, collection pages, brand stories, FAQs, buying guides and broader website copy.
- Amazon and marketplaces – titles, bullets, descriptions, A+ copy and localisation across the US and European markets.
- Packaging and products – product names, taglines, claims, benefits, directions, ingredients, specifications and required compliance text.
- Trade and wholesale – catalogues, distributor materials, dealer materials, B2B websites and buyer-facing product copy.
- Advertising – hooks, headlines, offers and written copy for Meta and Google.
- Sales support – proposals, pitch decks, tender responses, case studies and supporting sales material.
- Awards and external communications – award entries, press releases and longer-form written material.
- Events and trade shows – brochures, product sheets, catalogues and sales leave-behinds.
The industries vary enormously, so being able to research quickly matters.
You don't need to arrive knowing how a stump grinder, laundry vending machine or specialist detergent works.
You do need to be able to understand one, work out what actually matters to the person buying it, and explain that clearly.
The strategist half
This is probably the most important part of the role.
You're not waiting for the content plan. You're creating it.
For a new product, brand, campaign or website project, you'll help determine:
- Who are we actually talking to?
- What's their problem?
- Why would they choose us?
- What's our strongest proposition?
- Which benefits and claims matter?
- What's the angle?
- What objections do we need to overcome?
- What information does the customer need before they'll buy?
- What does the website need to communicate?
- What does Amazon need to communicate?
- What should the emails say?
- What assets does Design need to create?
- What does E-commerce need to build or publish?
- How should everything fit together?
You'll turn that thinking into clear creative and content briefs, write the core copy and work alongside Design and E-commerce through the execution.
You'll also:
- Own and develop brand voice guidelines across the businesses.
- Build content and messaging plans for launches.
- Plan email marketing strategy and customer journeys.
- Develop SEO content across buying guides, FAQs, educational content and evergreen pages.
- Review existing websites, listings, emails and packaging and identify where the messaging could be stronger.
- Use conversion, search and email data to inform content decisions.
- Build repeatable briefing and content systems so every project doesn't start from a blank page.
- Keep messaging consistent across packaging, Amazon, websites, email and sales material.
A no-nonsense commercial laundry brand, a specialist lingerie wash, an arborist machinery business and a caravan company shouldn't sound anything alike.
Understanding why – and building the right voice and argument for each – is part of the job.
Working with Design & E-commerce
These will be two of your closest colleagues, and a lot of the role happens between the three of you.
For example, on an Amazon launch:
E-commerce brings the search landscape, marketplace data and commercial opportunity.
You use that, alongside the wider product and customer strategy, to develop the positioning, content structure, benefits, claims and copy.
You and Design then work through what each image needs to communicate and how the story should unfold visually.
Design builds the visual execution.
E-commerce builds and publishes the listing and monitors performance.
Then everyone looks at what happened and improves it.
The same relationship applies across websites, packaging, email campaigns and product launches.
Nobody is working in a silo, and nobody is there simply to execute someone else's ideas.
You'll probably thrive here if you
You're an excellent writer, but you think like a strategist.
You naturally ask, “Who are we talking to and what are we trying to make them do?” before you start writing.
You can take a broad commercial goal and turn it into a clear content or creative brief.
You understand that writing isn't finished when the sentence sounds good – it has to work alongside design, customer behaviour and the channel it's being used on.
You're commercially minded. The email needs to get clicked. The product page needs to convert. The proposal needs to make someone want the meeting.
You understand email marketing beyond newsletters and are genuinely interested in customer journeys, segmentation, automation, retention and testing.
You can switch voices without breaking a sweat – and actually enjoy doing it.
You're comfortable looking at SEO, conversion and email data and using it to make decisions.
You can take something technical, understand it quickly and explain it simply without making it inaccurate.
You're organised enough to keep several businesses, launches and briefs moving at once.
You can brief a designer clearly while still respecting that they're the expert in design.
And you enjoy working collaboratively. A big part of this job is working things out together.
Most importantly, you have a portfolio that proves you can write.
E-commerce, email, packaging, websites, B2B and campaigns are all relevant.
We'd rather see three genuinely excellent pieces than thirty average ones.
Who you'll work with
You'll work particularly closely with our Graphic Designer and E-commerce Manager, as well as our Social Media & PR Manager, sales, operations and product teams and the people running each of the businesses.
Because this role works across the wider family of businesses, there isn't one brand or one person taking up the majority of your time.
You'll move between different businesses and work directly with the relevant people depending on what you're building.
Where you'll work
This is a full-time, office-based role at our London office:
Westbourne Studios
London W10 5JJ
We work across Australia, the UK and the US, but for this role we're deliberately looking for someone who wants to be physically in the office.
A large part of the job is the back-and-forth between Content, Design and E-commerce – looking at something together, questioning it, changing the brief, pulling up the data and working through ideas in real time and hence we need you in the office.
There’s flexibility around working hours, particularly because the wider group operates across several time zones, but this is not a remote role.
To apply
Apply through Indeed with your CV/resume and examples of your best work.
Pick the pieces you're genuinely proud of and tell us what you did, what you were trying to achieve and, where relevant, what happened after they went live.
We'd particularly love to see email marketing, e-commerce, web or packaging work.
.
Also we're currently hiring for a few roles across the team, so if you've got talented mates you'd love to work with, send them our way too.
Pay: £32,000.00-£55,000.00 per year
Application question(s):
- Due to a specific Home Office job-creation requirement attached to this position, the successful candidate must qualify as a “settled worker” under the UK Immigration Rules when they commence employment. We welcome applications from all candidates who meet that definition.
Experience:
- Email marketing: 2 years (required)
Work authorisation:
- United Kingdom (required)
Work Location: In person
