Team: Membership Marketing
Position type: Contract (inside IR35) until December 2026, Full time and Hybrid working (2-3 days in the office)
What the hiring manager says
“This role is a great opportunity to work right at the heart of GSMA – the Membership and Working Groups. You will play a crucial role in ensuring the GSMA is well represented at flagship events such as MWC Doha, MWC Barcelona and Indian Mobile Congress by taking the lead on the GSMA Pavilion.
You’ll be working in a tight-knit, collaborative team and we’re looking for someone who can hit the ground running from Day One. Project Management skills, accurate communication and a natural collaborator will make you stand out in this role. ”
Chris Sumner-Smith, Marketing Director, Membership & Working Groups
The Membership and Working Groups team is responsible for all communications and marketing activities that support GSMA’s global member community. We lead membership-focused marketing campaigns to drive engagement, support the sales team with retention and churn-reduction initiatives, and run lead generation efforts to attract new members. We manage the promotion and marketing of GSMA’s Working Groups, ensuring their contributions and thought leadership are recognised across the industry.
We are also responsible for the marketing and delivery of all GSMA pavilions at global MWC events, including Mobile World Congress, the world’s largest and most influential connectivity event.
This role sits at the center of how we engage, support and grow the GSMA member community. As Senior Marketing Manager, you will lead high-quality marketing initiatives that strengthen our Membership proposition, elevate our Working Groups, and play a central role in delivering the GSMA Pavilions across global MWC events. The pavilions are a major focus for this position and require strong organisation, attention to detail, and confident cross-team coordination. The work is varied, fast paced, and highly visible across the organisation.
We are seeking a professional who excels in structured planning, delivers to a high standard, and brings clarity to complex, multi-stakeholder projects. If you want to contribute to impactful global activity, collaborate with dedicated teams, and be a key driver in the success of our membership and pavilion programmes, this is an excellent opportunity.
Key Responsibilities:
GSMA Pavilions (MWC Barcelona, Las Vegas, Doha, Shanghai, Kigali)
Keep cross-functional teams informed, including Sales, IT, Finance, Legal, Events, and others.
GSMA Member Communication and Engagement
Optimise digital marketing channels, including website content, email programmes, paid media, and social outreach.
Whilst these are the primary areas, you may at times be required to support the rest of the team across:
GSMA Working Groups Marketing
Lead multi-channel marketing campaigns and engagement activities to increase member participation and visibility, including updates, event promotion, and speaker opportunities.
Produce promotional assets for Working Groups, including written content, design materials, and short videos or testimonials.
GSMA Member Gateway Marketing
GSMA Pavilions (MWC Barcelona, Las Vegas, Doha, Shanghai, Kigali)
Keep cross-functional teams informed, including Sales, IT, Finance, Legal, Events, and others.
You have extensive experience in B2B marketing, ideally within technology, telecom, or similar industries.
You are confident using digital marketing tools, CRM systems, email automation platforms, campaign analytics, and reporting tools.
Accurate communication to very senior audiences and an attention to detail are essential.
Strong B2B digital marketing skills, including CRM management, email automation, audience segmentation, campaign optimisation and performance reporting.
Proven experience delivering global exhibition projects, including pavilion planning, vendor management, booth production, partner demos and onsite coordination.
Skilled in creating clear, engaging content for websites, email programmes, newsletters, webinars and Working Group communications.
We strive to offer a meaningful and inclusive application experience for all candidates. Should you require any accommodations or adjustments due to a disability or for any other reason during the hiring process, please contact [email protected] with your request.
Contract type
Short term Contractor
Worker type
Contingent Worker
Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.
In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.
To learn more about the GSMA, visit our career site, our LinkedIn page and our Twitter page.
Being You at the GSMA
We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The sucess of the GSMA year on year will continue to be contributed by people from all walks of life.
GSMA Values
Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.
Passionately driven
We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.
Insightful leaders
We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance.
Stronger together
We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.
Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.
