Sales Development Representative (SDR)
Location: Caernarfon, Gwynedd
Working Pattern: Full-time, office-based
Basic Salary: £30,000–£35,000
OTE: £55,000–£65,000
Commission: Uncapped
Sector: SaaS Technology – Governance, Risk & Compliance (GRC)
Reporting to: Head of Sales & Partnerships
About Adoptech
Adoptech is a growing SaaS technology company specialising in Governance, Risk and Compliance (GRC).
Our technology helps organisations simplify the complex world of compliance, giving businesses a smarter and more efficient way to manage their governance, risk and compliance requirements.
As we continue to grow, we're looking for an ambitious Sales Development Representative (SDR) to join our team in Caernarfon and play an important role in building our new business pipeline.
The Opportunity
This is an opportunity for someone who wants to build a successful career in technology sales and be rewarded for their performance.
You'll receive a £30,000–£35,000 basic salary with a realistic OTE of £55,000–£65,000 and uncapped commission, meaning there's no ceiling on what you can earn.
Reporting directly to our Head of Sales & Partnerships, you'll work closely with the wider sales and GTM team and be at the front end of our new business sales process.
You'll identify organisations that could benefit from Adoptech, find and engage the right decision-makers, understand the challenges they're facing and create qualified opportunities for our sales team.
You'll use a combination of phone, email, LinkedIn and targeted outbound prospecting to start conversations and build relationships with potential customers.
You don't need to arrive as an expert in GRC. We'll provide the training and support you need to understand our platform, our customers and the Governance, Risk and Compliance market.
What we're looking for is ambition, confidence, resilience and a genuine desire to succeed in sales.
What You'll Be Doing
- Research and identify prospective B2B customers that fit Adoptech's target market.
- Identify and engage relevant decision-makers within those organisations.
- Generate new business opportunities through proactive outbound prospecting.
- Make outbound calls and confidently introduce Adoptech to prospective customers.
- Use email, LinkedIn and other channels to engage and nurture prospects.
- Ask intelligent questions to understand a prospect's current approach to governance, risk and compliance.
- Qualify opportunities based on business need, suitability, priorities and timescales.
- Book high-quality discovery meetings and product demonstrations for the sales team.
- Respond quickly and professionally to inbound and marketing-generated leads.
- Build and maintain a healthy pipeline of prospective customers.
- Consistently follow up with prospects and nurture longer-term opportunities.
- Maintain accurate records of conversations, activities and opportunities within our CRM.
- Work closely with sales and marketing to improve campaigns, messaging and lead generation.
- Develop a strong understanding of Adoptech's SaaS platform and the wider GRC market.
- Work towards and exceed agreed activity, meeting and qualified-opportunity targets.
Who We're Looking For
We're looking for someone who is commercially ambitious, confident and motivated by achieving results.
You'll enjoy speaking with people and be comfortable picking up the phone, starting conversations and dealing with rejection.
You'll also understand that successful B2B sales isn't simply about delivering a script. It's about listening, asking the right questions, understanding business challenges and identifying where our technology can genuinely help.
We're looking for:
- Excellent verbal and written communication skills.
- Confidence speaking with business professionals and senior decision-makers.
- A proactive approach to finding and creating new opportunities.
- Strong listening and questioning skills.
- Resilience, persistence and a positive attitude.
- A competitive and target-driven mindset.
- Strong organisational and time-management skills.
- A willingness to learn about SaaS technology and the GRC industry.
- Good general IT skills and confidence learning new systems.
- The ability to work independently while contributing to a collaborative office environment.
Previous experience in sales, business development, telesales, recruitment or another commercially focused customer-facing role would be beneficial.
Experience in B2B sales, SaaS, technology, cybersecurity, compliance or GRC would be an advantage, but isn't essential.
What Success Looks Like
Success in this role isn't simply about the number of calls you make.
We want our SDRs to create quality conversations that become genuine sales opportunities.
You'll be successful when you're consistently:
- Finding the right organisations and decision-makers.
- Starting meaningful conversations with prospective customers.
- Understanding their challenges and requirements.
- Creating qualified sales opportunities.
- Booking high-quality discovery meetings and demonstrations.
- Building a strong pipeline of future opportunities.
- Achieving and exceeding your individual targets.
And when you perform, you'll be rewarded for it.
What We Offer
- £30,000–£35,000 basic salary, depending on experience.
- Realistic OTE of £55,000–£65,000.
- Uncapped commission – there's no ceiling on your earning potential.
- Direct support and development from our Head of Sales & Partnerships.
- Full training on the Adoptech platform and the GRC market.
- Hands-on experience in B2B SaaS and technology sales.
- The opportunity to develop specialist knowledge within the growing GRC sector.
- Clear opportunities for career development and progression as Adoptech grows.
- A collaborative and ambitious office environment.
- The opportunity to make a visible contribution to the growth of the business.
Location & Working Pattern
This is a full-time, office-based position at our Caernarfon, Gwynedd office.
We believe there is real value in our sales team working together, learning from each other and building momentum in the same environment.
Applicants should therefore be able to commute reliably to our Caernarfon office.
Ready to Join Adoptech?
We're interested in more than just your CV.
If you're ambitious, confident, commercially minded and think you could make a real contribution to Adoptech, we'd like to hear from you.
£30,000–£35,000 basic | £55,000–£65,000 OTE | Uncapped Commission
Full-time | Office-based | Caernarfon, Gwynedd
How to Apply
Please send your CV, along with an email explaining why you believe you'd be a great fit for Adoptech and this role, to:
[email protected]
We want to hear about you, what motivates you and why you think you have what it takes to succeed as part of our sales team.
Pay: £30,000.00-£35,000.00 per year
Work Location: In person
