We are easyJet – a FTSE listed, £multi-billion low-cost airline that serves tens of millions of customers every single year. If you’re reading this, you have probably already been an easyJet customer, and you’ll know that there is no more iconic (or Orange!) travel brand in Europe.
We fly more than 1,207 routes, connecting 38 countries across Europe, and employ more than 18,000 colleagues. We’re on a mission to make low-cost travel easy – and whatever your role here, you’ll connect millions of people to what they love using Europe’s best airline network, great value fares, and friendly service.
What makes us easyJet? Our Promise Behaviours - we are Safe, Bold, Welcoming and Challenging. Four Behaviours. One Spirit. One easyJet.
READ ON IF YOU
Have significant senior marketing experience across campaign planning and multi-channel activation
Enjoy launching new customer propositions
Thrive in a fast-paced, collaborative environment
Are passionate about building customer engagement and loyalty
Love using insight, creativity and commercial thinking to deliver impact
THE TEAM
This is an exciting opportunity to join easyJet at a pivotal moment as we prepare to launch a new travel reward programme.
You’ll work across brand, media, PR, digital, analytics, local market teams and external agency partners to create a compelling customer proposition that strengthens engagement, drives loyalty and delivers long-term commercial value.
THE ROLE
As Senior Marketing Manager – Reward Programme, you’ll lead the marketing strategy for one of easyJet’s most exciting future propositions.
You’ll define the positioning of the programme, shape the go-to-market strategy and lead integrated launch and growth campaigns across paid, owned and earned channels. Working closely with teams across the business, you’ll help create a travel reward programme that is compelling for customers and commercially successful for easyJet.
Key responsibilities include:
Defining and evolving the strategic positioning of the travel reward programme in line with the easyJet brand
Owning the end-to-end marketing strategy for launch and ongoing programme growth
Developing integrated go-to-market plans across paid, owned and earned channels
Leading the development of compelling creative campaigns and customer messaging
Establishing clear measurement frameworks to track performance and optimise activity
Partnering with media, analytics and trading teams to ensure campaigns are targeted and commercially effective
Collaborating with local marketing teams to align reward programme activity with wider market and customer plans
Working closely with PR and communications teams to support launch moments and earned media activity
Leading cross-functional and agency teams to deliver insight-driven campaigns to a high creative standard
Building strong stakeholder relationships and influencing at senior level across the organisation
Requirements of the Role
WHAT WE’RE LOOKING FOR
Significant senior marketing experience across brand, campaign planning and multi-channel marketing
Experience launching or scaling customer propositions, products, partnerships or reward programmes
Strong stakeholder management skills with the ability to influence and align cross-functional teams
Strong experience delivering integrated campaigns across paid, owned and earned channels
Excellent commercial judgement and confidence using performance data and insight to shape decisions
Strong creative judgement with the ability to balance customer, brand and commercial priorities
Experience working within complex, matrixed and fast-paced organisations
A collaborative mindset with excellent communication and relationship-building skills
The following experience would also be advantageous:
Experience within travel, retail, loyalty, subscription or financial services sectors
WHAT YOU’LL GET IN RETURN
Up to 20% maximum bonus
PMI
7% pension contributions
Excellent staff travel benefits
25 days of annual leave + bank holidays
Annual credit towards an easyJet holiday
Various flexible benefits and extras
PRACTICALITIES
This is a full-time position.
We support hybrid working and spend time together as a team in our Luton HQ offices.
REASONABLE ADJUSTMENTS
At easyJet, we are dedicated to fostering an inclusive workplace that reflects the diverse customers we serve across Europe. We welcome candidates from all backgrounds. If you require specific adjustments or support during the application or recruitment process, such as extra time for assessments or accessible interview locations, please contact us at [email protected]. We are committed to providing reasonable adjustments throughout the recruitment process to ensure accessibility and accommodation.
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