Job Overview
We are seeking a dynamic and results-driven Facebook & Meta Ads Specialist (Paid Social Expert) to elevate our digital marketing efforts through targeted social media advertising. In this role, you will craft compelling ad campaigns across Facebook and Meta platforms, leveraging your expertise in media buying and PPC (pay-per-click) management to drive engagement, conversions, and brand growth. Your strategic insights and hands-on approach will help us reach diverse audiences effectively while optimizing ad performance for maximum ROI. If you thrive in a fast-paced environment and are passionate about digital marketing innovation, this opportunity is perfect for you!
Duties
- Develop, implement, and manage comprehensive Facebook and Meta advertising campaigns aligned with marketing goals
- Conduct audience research to identify target segments and tailor ad creatives accordingly
- Optimize campaigns through continuous A/B testing, bid adjustments, and audience refinements to improve performance metrics
- Monitor campaign analytics using tools like Google Analytics, Google AdWords, and Facebook Ads Manager to track key KPIs such as CTR (click-through rate), CPC (cost per click), CPA (cost per acquisition), and ROAS (return on ad spend)
- Manage media buying budgets efficiently across multiple campaigns to maximize reach and engagement while maintaining cost-effectiveness
- Collaborate with content creators and designers to produce engaging ad creatives that resonate with target audiences
- Stay updated on the latest trends in social media management, advertising policies, and platform features to ensure compliance and innovative campaign strategies
Experience
- Proven experience managing paid social media campaigns on Facebook and Meta platforms with a strong track record of achieving measurable results
- Hands-on expertise in media buying, PPC campaign management, and audience targeting strategies
- Proficiency with advertising tools such as Facebook Ads Manager, Google Ads, Google Analytics, Google Tag Manager, DoubleClick, and Google AdWords
- Knowledge of SEO principles and their integration into paid social campaigns for holistic digital marketing efforts
- Familiarity with social media management platforms and analytics tools to monitor performance metrics effectively
- Strong analytical skills with the ability to interpret data insights into actionable campaign improvements
- Excellent communication skills to collaborate with cross-functional teams including creative, content, and marketing specialists
Join us as a Facebook & Meta Ads Specialist (Paid Social Expert) to craft innovative campaigns that captivate audiences worldwide! Your expertise will be instrumental in driving brand visibility and growth through strategic paid social advertising. We’re excited to see your talent in action—apply today!
Pay: £2,800.00-£4,500.00 per month
Work Location: In person
