Overview
We are seeking a dynamic and detail-oriented Digital Marketing Analyst to join our innovative marketing team. In this role, you will harness data-driven insights to optimize digital campaigns, enhance brand visibility, and drive measurable growth across multiple channels. Your expertise will empower our organization to make strategic marketing decisions, improve online engagement, and achieve our business objectives with confidence. This paid position offers an exciting opportunity to develop your skills in a fast-paced, collaborative environment dedicated to excellence and innovation.
Duties
- Analyze digital marketing performance metrics using tools such as Google Analytics and Microsoft Excel to identify trends and opportunities for improvement.
- Develop, implement, and manage SEO strategies to increase organic search rankings and website traffic.
- Manage and optimize paid advertising campaigns through platforms like Google Ads, ensuring maximum ROI.
- Coordinate social media management efforts across various platforms, creating engaging content aligned with brand voice and marketing goals.
- Oversee email marketing campaigns from creation to analysis, utilizing best practices for B2B communication and lead nurturing.
- Collaborate with cross-functional teams to plan and execute digital projects, ensuring timely delivery and alignment with strategic objectives.
- Utilize Adobe Photoshop for basic graphic editing needs to support content creation efforts on websites and social media channels.
- Manage WordPress websites by updating content, optimizing pages for SEO, and ensuring site functionality.
- Lead project management initiatives by setting clear goals, tracking progress, and coordinating resources efficiently.
- Communicate complex analysis findings clearly through presentations using Microsoft PowerPoint, supporting data-driven decision-making.
Experience
- Proven experience in digital marketing or related roles with a strong understanding of SEO, SEM (Search Engine Marketing), and social media management.
- Demonstrated ability to analyze data using tools such as Google Analytics, Microsoft Excel, and other analytics platforms.
- Experience managing Google Ads campaigns with a focus on B2B marketing strategies.
- Proficiency in copywriting for various digital formats including websites, emails, social media posts, and advertisements.
- Familiarity with website management systems such as WordPress and basic graphic design skills using Adobe Photoshop.
- Strong project management skills with the ability to prioritize tasks effectively in a fast-paced environment.
- Excellent communication skills in English, capable of presenting insights clearly to diverse audiences.
- Knowledge of IT systems relevant to digital marketing tools and platforms is preferred.
- Leadership qualities that foster collaboration within teams while maintaining organizational efficiency.
- Exceptional time management skills combined with organizational abilities to handle multiple projects simultaneously.
Join us as a Digital Marketing Analyst if you're passionate about leveraging data to craft compelling digital strategies that make an impact! We value proactive individuals eager to grow their expertise while contributing meaningfully to our marketing success story.
Pay: £35,000.00-£43,000.00 per year
Benefits:
Education:
Work Location: In person
