B2B Demand Generation & Growth Manager
Remote | UK | Full-time / Flexible
We're looking for a hands-on, AI-native B2B marketer who can take a campaign from an idea through to execution, optimisation and results.
This isn't a role where you'll create a strategy and hand it to someone else. You'll work directly with clients, help shape campaigns and then get your hands dirty making them happen, with a team of graphic designer, seo/aeo content expert, ppc expert and a telesales person to support.
We're looking for a doer, a problem-solver and someone who is constantly experimenting with better ways to generate demand.
What You'll Do
You'll own and support B2B demand generation campaigns across email, LinkedIn, outbound, webinars, content, paid media, ABM, partnerships and SEO/AEO/GEO.
That includes:
- Working with clients to develop campaign ideas, messaging and target audiences
- Building and enriching prospect/account lists using Clay, Cognism and other data tools
- Creating email sequences, LinkedIn content, landing pages, lead magnets and campaign assets using AI
- Building, launching and managing campaigns across HubSpot, LinkedIn and outreach platforms
- Running webinar campaigns from invitations and promotion through to attendance and follow-up
- Making sure content is properly distributed and repurposed across channels
- Monitoring performance and proactively changing campaigns when they're not working
- Presenting results, ideas and recommendations directly to clients
- Continually experimenting with AI, automation, intent signals and new demand generation tools
Who We're Looking For
Ideally, you'll have 4–7 years' B2B marketing experience, preferably within technology, SaaS, IT services or an agency.
More importantly, you're someone who:
- Is hands-onand happy discussing strategy at 10am and building the campaign at 11am
- Understands demand generation and how marketing contributes to pipeline and revenue
- Uses AI every day and enjoys experimenting with new tools
- Is comfortable with Clay, HubSpot, LinkedIn and marketing automation/data platforms
- Can create strong campaign content without needing everything handed to a copywriter
- Is confident speaking with clients and presenting recommendations
- Takes ownership and doesn't wait to be told what to do next
If webinar registrations are low, you don't simply report that they're low. You work out what else we can try and make it happen.
What Success Looks Like
We should be able to give you a commercial challenge such as:
"This client wants more opportunities from UK manufacturers."
And trust you to help turn that into:
Audience → Data → Campaign → Content → Launch → Optimisation → Pipeline
We're not looking for someone to execute a fixed marketing playbook.
We want someone who will help us continually find better ways to generate demand.
You'll have considerable autonomy, work directly with B2B clients and have the opportunity to grow into a key role within the business as we scale.
Pay: £40,000.00-£64,579.37 per year
Benefits:
- Company pension
- Flexitime
- Free parking
- On-site parking
- Sick pay
- Work from home
Work Location: Hybrid remote in Maidenhead
