At InstaGroup, we are nationally recognised for our experience, technical knowledge, and expertise as leading installers of energy efficiency and renewable solutions. Established in 1980, with a turnover of £50m and significant opportunities for growth across social housing, local authorities, main contractors, and other funded project channels.
Our services span across Insulation, Solar Energy, Heating Solutions, and increasingly in Fire Safety and Building Remediation. Supported by a comprehensive product offering, we are committed to sustainability, with over 80% of the materials we use sourced from recycled or sustainable origins.
Our commercial success is built on strong relationships, market intelligence, and commercial discipline.
Our mission is to transform the energy sector by delivering innovative, sustainable solutions that surpass our customers' expectations. Through our commitment to excellence, integrity, and environmental responsibility, we aspire to lead the field in energy advancement
The Business Development Manager will manage and grows an existing customer portfolio while identifying opportunities to increase sales across the full product range. The role combines strong account management with a proactive, commercial approach to maximise customer value and business growth.
The role holder builds trusted customer relationships, understands customer needs, and recommends solutions that deliver measurable value. They actively identify growth opportunities, achieve sales targets, and maintain an accurate sales pipeline using CRM systems.
Success requires proven experience in account management or sales, strong commercial awareness, and excellent communication, negotiation, and relationship-building skills. The ability to prioritise, influence decision-makers, and manage multiple accounts effectively is essential.
- Manage and develop a portfolio of existing customer accounts to maximise retention, satisfaction, and revenue growth.
- Build strong, trusted relationships with customers through regular, proactive engagement.
- Identify upselling, cross-selling, and new business opportunities across the full product portfolio.
- Understand customer objectives and provide tailored solutions that deliver measurable value.
- Achieve and exceed individual sales, revenue, and growth targets.
- Maintain an accurate sales pipeline and customer records using CRM systems.
- Analyse customer data, market trends, and buying patterns to identify growth opportunities.
- Negotiate and present value-based commercial proposals to key decision-makers.
- Work closely with Sales Support to ensure customer orders are processed accurately, efficiently, and delivered on time.
- Coordinate with internal teams to resolve product, delivery, installation, or service issues, ensuring timely resolution and a positive customer experience.
- Provide customers with accurate product, pricing, and technical information to support informed purchasing decisions.
- Collaborate across sales, customer service, operations, and other business functions to deliver a seamless end-to-end customer experience.
- Resolve customer queries and issues promptly, maintaining high levels of customer satisfaction, loyalty, and retention.
- Keep up to date with product knowledge, market developments, competitor activity, and industry trends to effectively advise customers and identify sales opportunities.
- Ensure all customer interactions are conducted with professionalism, integrity, and compliance with company policies and procedures.
Skills & Experience
- Proven experience in account management, business development, or sales, with a consistent track record of achieving or exceeding sales and revenue targets.
- Strong relationship management skills, with the ability to build credibility, influence decision-makers, and develop long-term customer partnerships.
- Excellent communication, presentation, and negotiation skills, with the ability to articulate value propositions and tailor solutions to meet customer needs.
- Commercially astute, with the ability to identify growth opportunities, cross-sell and upsell products, and convert opportunities into sustainable revenue.
- Strong customer focus, demonstrating the ability to understand customer objectives, manage expectations, and deliver high levels of service and satisfaction.
- Experience using CRM systems to manage customer accounts, sales pipelines, forecasting, and reporting, ensuring accurate and timely record management.
- Ability to analyse customer data, market trends, and sales performance to identify opportunities, support decision-making, and drive account growth.
- Well-developed planning, organisational, and time management skills, with the ability to manage multiple priorities and maintain focus in a fast-paced environment.
- Proficient in Microsoft Office applications, particularly Excel, Outlook, PowerPoint, and Word, to support reporting, presentations, and customer engagement.
- Strong problem-solving skills, with the ability to resolve customer issues effectively while maintaining positive relationships and commercial outcomes.
Behaviours
- Customer Focus – Builds trusted relationships by understanding customer needs, anticipating challenges, and delivering solutions that create long-term value.
- Commercial Mindset – Identifies opportunities to grow revenue, improve customer outcomes, and contribute to business objectives through a proactive sales approach.
- Results Driven – Takes ownership of performance, demonstrates resilience, and consistently works towards achieving individual and team targets.
- Communication & Influence – Communicates clearly and confidently, adapting style to different audiences while effectively negotiating and influencing decisions.
- Collaboration – Works constructively with colleagues across departments, sharing knowledge and supporting a seamless customer experience.
- Accountability – Takes responsibility for actions, follows through on commitments, and delivers high-quality outcomes with professionalism and integrity.
- Adaptability – Responds positively to changing customer requirements, market conditions, and business priorities while maintaining performance.
- Continuous Improvement – Demonstrates curiosity and a commitment to developing product knowledge, sales capability, and industry awareness to enhance customer value and personal effectiveness.
- Professionalism & Integrity – Acts ethically, maintains confidentiality, and represents the organisation positively in all customer and stakeholder interactions.
What we Offer
- Competitive basic salary starting at £45,000.00
- Uncapped commission structure geared towards over delivery of targets
- Car allowance or company car
- Up to 6% pension contribution
- 25 days leave, plus bank holidays (increasing to 28 days after 5 years' service)
- Medicash healthcare, Critical Illness cover & Life insurance (3x annual salary)
- Annual personal development budget of £600 per year
- Regular staff events
- Laptop, mobile and full work-from-home set-up (if required)
