Marketing Executive
Small Batch Coffee Roasters
We're a specialty coffee roaster with café, D2C and wholesale roots stretching back to 2006, and we're growing. Behind every great cup is a brand story, and we're looking for someone who wants to help us tell it, build it and sell it, day in, day out.
About the Role
Position Overview
We're looking for a creative, commercially minded Marketing Executive to join our small, fast-moving marketing team. This is a hands-on, execution-focused role. You'll build emails, update the website, create social content and produce the reports that bring our marketing plan to life.
This role reports into the Head of E-commerce & Marketing and works closely with them on briefs and direction, but you'll have real ownership over how the work gets done day to day. It's a brilliant opportunity for someone who wants to get stuck in to every part of D2C marketing.
Key Responsibilities
Website
● Update the website with new products, landing pages, collections, alt text and links
● Keep T&Cs, policies, discounts and dropship info current
● Support with setting up discounts, bundles and stock level updates
● Help maintain SKU codes and coffee tags
● Write and publish blog content
● Support the Head of E-commerce and developers on web development requests
Email
● Build and schedule email campaigns and flows in Klaviyo, from brief to send
● Write copy that's on-brand. Focused on awareness, education and fun!
● Support A/B testing and basic segmentation
● Pull together email performance reporting
Social Media
● Create and schedule content across Instagram, TikTok, LinkedIn and other channels
● Support the monthly/quarterly content plan set by the Head of E-commerce
● Produce ad-hoc content and respond to trends and moments
● Help maintain a consistent brand voice and presence across all platforms
Creative
● Design graphics for social, email, print and in-café POS using Canva (static, stories, simple animations)
● Support with coffee cards, labels and print materials for cafés, roastery and events
● Help build creative assets for paid media campaigns
● Work within brand guidelines, flagging anything that needs external design support
Reporting & Insights
● Support with data pulls for wider marketing and commercial reporting
● Flag trends and opportunities to the Head of E-commerce to inform planning
Subscriptions
● Support with the subscription platform’s banner images, comms and layout updates
● Help ensure subscription plans, bundles and gifting are set up and working correctly
Wider Support
● Support events, trade shows and PR activity with assets and logistics as needed
● Support with local marketing for the Small Batch Cafes
● Support B2B/wholesale marketing with email content and sales collateral
● General ad-hoc support for the Head of E-commerce across marketing projects
Qualifications & Experience
Required
● 3-5 years' experience in an e-commerce or D2C marketing role
● Confident designing in Canva. Able to turn a brief into a polished, on-brand graphic quickly
● Strong understanding of social media; what works on each platform and how to create for it
● Excellent copywriting skills
● Comfortable managing multiple small projects and deadlines at once
● Commuting distance to our Roastery in Portslade. Please note this role is mainly on-site with one working day at home.
Preferred
● Experience with Klaviyo, Shopify or Recharge
● Experience with paid media
● Experience in food, drink or DTC consumer brands
● A genuine interest in coffee and hospitality
Key Competencies
● Commercial thinking: understands what drives sales and engagement, not just what looks good
● Creative execution: can take a brief and produce great work independently, without needing every detail spelled out
● Brand ownership: cares about consistency and quality across every touchpoint, from an Instagram story to a product page
● Collaborative working style: works well with a small team and is comfortable taking direction while bringing their own ideas to the table
What We Offer
● The chance to shape marketing execution for a specialty coffee brand with a genuine, loyal following
● Salary of £27,000- £30,000 DOE
● Hybrid working (on location x4 days WFH x1 day per week)
● 20 holiday days per year excluding bank holidays.
● Free Coffee!!
Pay: £27,000.00-£30,000.00 per year
Benefits:
- Casual dress
- Company pension
- Employee discount
- Free parking
- On-site parking
- Sick pay
- Work from home
Work Location: Hybrid remote in Brighton BN41 1DU
