When sleep is good, life is good. Everything just seems brighter. We wake up with energy and enthusiasm. We feel better and guess what? Even look better.
We set out in 2008 with a mission to shake up the bedding industry by providing great quality products for less. Whilst this is still an important part of who we are and what we believe in, we have evolved into becoming a champion for the amazing emotional and physical benefits of sleep. Because everyone deserves great quality sleep.
Soak&Sleep is a leading online retailer of premium bedding and bath linens. Renowned in the sector for its high-quality products, great customer service and fair pricing it has become the go to brand for bedding that provides comfort and a night of relaxing, refreshing sleep.
Role:
Management of the brand identity of the business ensuring all customer facing communication strengthens and protects the brand position. Ensures Brand Guidelines are adhered to in every communication material developed and owns/manages the execution of all campaigns and delivery of required assets. This role demands a high level of creativity from a highly motivated individual with the ability to learn, follow briefs and seek advice when required. Great communication, time and workload management skills are essential, as is an ability to liaise across functions within the business and help produce and manage the brand building workload.
Responsibilities:
- Management and regular review of all brand assets on the site ensuring all adhere to brand guidelines and enhance the brand experience.
- Manages and maintains Marketing plan with latest activity so all stakeholders can see previous and planned activity
- Have a clear understanding of Target Audience and how visual assets and ToV reflect this audience.
- Review and approve customer facing site amends and alterations to the site to ensure they fit within the Brand Guidelines.
- Supports the planning, preparation and execution of photography and video shoots to capture product images, editorial shots and videos for the web and supports the approval of written content for brand ToV.
- Maintain and manage brand awareness tracker, monitoring positive and negative movements in brand awareness in key audiences. Prepares weekly updates on brand traffic results and sentiment.
- Assist with the development and management of all customer facing assets ensuring that they adhere to Brand Guidelines
- Working with the Marketing & Content Executive & Online Merch Executive, develop and manage workflow of pages to launch new products ensuring the key brand principles are displayed with a clear hierarchy of messaging with features & benefits clearly highlighted across image, video and written content..
- Co-lead the development of campaigns/focuses ensuring they adhere to brand strategy across copy, imagery and assets, with strong communication that drives desired actions and engagement from target audience.
- Design digital assets for social media comms including paid social
- Design Bouncebacks in line with campaign or promotional messaging to support business objectives
- Provide additional support to amend existing assets in absence of Junior Graphic Designer
- Assist the Performance Marketing Executive with the content, look and feel of all digital performance marketing activity including email activity across automation and campaigns.
- Deliver regular reports of campaign results, including web analysis and evaluation of KPIs. Collect and use data to inform new campaigns
- Regularly reviews competitors to understand activity and positioning. Includes adjacent brands to identify learnings to bring into Soak&Sleep brand strategy.
- Working with the Performance Marketing Executive, develop email content plan to support brand objectives.
- Assist in building consumer brand loyalty and relationship marketing programmes
- Manage external brand relationships for partnered activity, like Swops
- Working closely with the Online Merch Executive to execute the owned social strategy with regular activity that aligns to key brand/campaign messaging.
Requirements
- Marketing Degree or practical experience in brand marketing preferred
- Experience/understanding of developing and executing brand campaigns
- Experience of Shopify and Google Analytics preferable
- Experience of working in a digital retailer ideal but not essential
- Understanding of Adobe Suite and use of XD to design assets
Skills
- Ability to communicate with internal and external stakeholders requirements and performance results
- Proactive in identifying activity to help create strong brand presence and awareness
- High degree of computer literacy in all Microsoft packages (Word, Excel, Outlook) and understanding of design packages including photoshop and XD
- Proactive in looking at ways to improve processes with a strong attention to detail
- Ability to analyse, present and communicate information clearly
- A team player with good organisational skills and ability to plan forward
- Self motivated with the ability to meet deadlines
- Ability to be flexible and prioritise across a broad area of activity
- Must have a positive energetic approach to the workplace
- Can do, will do attitude and a drive to achieve
Accountability
- Comprehension of Target Audience and ToV
- Thorough knowledge of the brand guidelines and holding business accountable for appropriate application
- Weekly reporting on brand visibility, search volume and efficacy of campaigns and swop activity
- Holds self accountable for maintaining in depth knowledge of products, services, promotions and Terms and Conditions
- Comprehension of Target Audience and ToV
- Ownership for the maintenance of the marketing calendar
- On time delivery of launch products and campaigns to the site
- Completes and holds self accountable for maintaining knowledge of Sleep Ambassador training.
- On time delivery of swop partnerships to the business and partners. Understands and conducts self in line with Brand values. Holds Soak&Sleep team accountable to the same.
Department: Marketing/Ecommerce
Reports to: Brand Manager
Direct Reports: None
Pay: £24,000.00-£25,000.00 per year
Benefits:
- Company pension
- Employee discount
- Store discount
- Work from home
Education:
Work Location: Hybrid remote in Guildford GU1 4SJ
