About us
4ways are a leading UK based teleradiology company, providing diagnostic imaging services to over 100 NHS trusts, health boards, and private providers. Our mission is to deliver fast, accurate, and reliable radiology reports, ensuring improved patient care and outcomes. As part of our ongoing growth and commitment to innovation, we are looking to expand our marketing team with the addition of a talented Digital Marketing Executive.
Job Overview
We are seeking a creative, analytical, and results-driven Digital Marketing Executive to develop, implement, and optimise digital marketing campaigns across both direct-to-consumer (D2C) and business-to-business (B2B) channels. The successful candidate will have experience in organic and paid digital marketing, content creation, social media management, SEO, email marketing, and AI-powered marketing tools.
Passionate about e-commerce, customer experience, and digital innovation, they will have hands-on experience managing campaigns that deliver measurable growth, increase brand awareness, and achieve a strong return on investment.
Key Responsibilities
Performance & Paid Marketing
- Plan, execute, monitor, and optimise paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant digital platforms.
- Manage campaign budgets to maximise return on investment (ROI) and return on ad spend (ROAS).
- Conduct keyword research, audience segmentation, remarketing, and A/B testing to improve campaign performance.
- Monitor and report on key metrics including CPC, CPA, CTR, and ROAS.
- Recommend and implement continuous improvements based on campaign data and performance insights.
Digital Marketing
- Develop and deliver integrated digital marketing campaigns across multiple online channels.
- Support both D2C and B2B marketing initiatives to drive customer acquisition, lead generation, and revenue growth.
- Maintain a consistent brand presence across all digital platforms.
- Assist in the planning and delivery of service launches, promotional campaigns, and seasonal marketing activity.
- Use AI tools to support the creation of visual assets (e.g. videos, images, and templates), campaign planning, audience targeting, and reporting, applying data-driven insights to improve personalisation, efficiency, and overall marketing performance.
SEO, GEO & Website Optimisation
- Conduct keyword research, competitor analysis, and audience research to identify growth opportunities.
- Optimise website content and landing pages for SEO, Generative Engine Optimisation (GEO), and conversion performance.
- Monitor website performance and recommend improvements to user experience and conversion rates.
- Support technical SEO and GEO initiatives to improve online visibility.
- Track and report on SEO and GEO performance, including rankings, organic traffic, and search trends.
Content & Social Media
- Work collaboratively with the Content Creator to plan, schedule, publish, and promote content across digital channels.
- Support the delivery of integrated marketing campaigns by ensuring content is effectively distributed across websites, email marketing, social media, and paid channels.
Analytics & Reporting
- Track and analyse campaign performance using tools such as Google Analytics 4 (GA4), Google Tag Manager, Meta Business Suite, and other reporting platforms.
- Produce regular reports highlighting campaign performance, customer insights, and recommendations.
- Use data to inform marketing decisions and improve overall digital performance.
Qualifications, Training and Experience
- Proven experience in digital marketing, ideally within direct-to-consumer environments.
- Strong knowledge of SEO, PPC, Google Analytics (GA4), and other digital marketing tools.
- Experience managing paid digital marketing campaigns across platforms such as Google Ads and Meta Ads.
- Experience managing websites using WordPress or similar content management systems (CMS).
- Proficient in design tools such as Canva and Adobe Creative Suite to create and adapt digital marketing assets.
- Experience with basic video editing for promotional content.
- Experience using marketing automation platforms to optimise email marketing campaigns, automate workflows, and nurture leads.
- Strong organisational skills, with the ability to manage multiple projects and meet deadlines.
- Excellent written and verbal communication skills.
- Creative, analytical, and commercially minded, with a keen interest in emerging digital marketing trends, technologies, and AI innovations.
Personal Attributes
- Proactive and self-motivated, with the ability to work independently, take ownership, and demonstrate initiative.
- A team player. Able to work effectively across different departments and build strong working relationships.
- Detail-oriented with a focus on delivering accurate, high-quality work and maintaining brand consistency.
- Analytical and commercially minded, with the ability to interpret data, identify opportunities, and make informed decisions.
- Creative problem-solver, able to adapt to challenges and find effective solutions.
- Curious and adaptable, with a willingness to learn and embrace new digital marketing trends, technologies, and AI innovations.
Why Join Us?
- Opportunity to work in a forward-thinking and rapidly growing healthcare company.
- Flexible working environment, with occasional travel to exciting industry events.
- Competitive salary and benefits package.
- 33 days holiday, inclusive of bank holidays.
- Company pension scheme.
- Medicash incentive scheme.
- SmartGo travel incentives.
- Access to Wellbeing hub.
- Training and development opportunities.
Pay: £30,000.00-£33,000.00 per year
Benefits:
- Company events
- Company pension
- Employee discount
- Flexible schedule
- Free parking
- Health & wellbeing programme
- On-site parking
Ability to commute/relocate:
- Hemel Hempstead, Hertfordshire: reliably commute or plan to relocate before starting work (preferred)
Work authorisation:
- United Kingdom (required)
Work Location: In person
