Job Advert
Role: eCommerce Marketing Executive
Company: Buy It Direct
Salary: Up to £32,000 DOE + Bonus
Location: Huddersfield, West Yorkshire
Position: Full-time – permanent – 4 days office-based / 1 day home working
At Buy It Direct, we don’t just sell products; we shape the online shopping experience. We’re looking for a commercially minded eCommerce Marketing Execuive to join our Lifestyle team and take full ownership of a product category. This is a hands-on role where you’ll optimise the customer journey, drive conversion, and maximise basket value while collaborating across multiple teams to grow your category.
About You
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Commercially driven, with experience in a product-focused eCommerce role, ideally within retail.
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Confident using GA4 and other analytical tools to interpret data and make commercial decisions.
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Strong product knowledge, able to use insight and experience to improve the customer journey and highlight product benefits.
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A self-starter with energy, ambition, and the ability to work at pace in a fast-moving environment.
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Collaborative and able to influence stakeholders across multiple teams.
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Numerate, analytical, and highly detail-oriented.
The Role
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Own and actively trade your category end-to-end, driving conversion, basket value, and profitable growth.
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Collaborate with Buying, CRM, Merchandising, Traffic, and Creative teams to deliver category plans.
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Manage marketing critical paths to ensure key deadlines are met.
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Identify opportunities for customer intent-based promotion, personalisation, product recommendations, attach items and other opportunities based on your experience and knowledge of the customer category.
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Use insight, experience, and product knowledge to improve the customer journey, reduce friction points, and enhance UX.
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Manage category hierarchies, attribution, and navigation to maximise discoverability and conversion.
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Support the Irish market through collaboration with PPC and SEO stakeholders.
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Work with Merchandising and Buying to create and deliver promotional plans.
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Track performance, identify category gaps, and proactively highlight new initiatives and functionality opportunities.
What You’ll Need
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A commercial mindset and the drive to take full ownership of your category.
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Confidence to build relationships and influence teams across the business.
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A collaborative, open approach, you love working with others to make things happen.
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The energy to thrive in a fast-paced, ever-changing eCommerce environment.
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A passion for products and creating brilliant online shopping experiences.
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Strong numerical and analytical skills, with a sharp eye for the details that matter.
If you’re ready to take ownership, shape the customer journey, and make a real commercial impact, we’d love to hear from you.
