The Company
Nolte Kitchens is a family owned business, one of Europe’s largest Kitchen manufacturing businesses and Germany’s Favourite Kitchen Brand, having been voted for the third time in a row. Product quality and innovation are at the heart of our success, creating market leading ranges which our dealers and customers alike love in equal measure. A truly global player we export to over 70 countries around the world and the UK is a strategically important market and growing in significance.
Job Purpose
Nolte Kitchens UK is seeking a performance‑driven Digital Acquisition Lead to deliver our paid media, SEO, CRO, and digital acquisition strategy across the brands network.
Reporting to the Head of Marketing, you will manage a multi‑channel digital strategy to drive qualified leads, enhance conversion performance, and optimise marketing ROI.
Responsibilities
· Own and deliver the brand’s digital acquisition strategy, driving lead generation, brand awareness, and measurable business growth.
·Manage all paid media channels, including Google Ads, Meta, Pinterest, YouTube and LinkedIn, optimising for CPL, CTR, and conversion rate.
·Oversee performance and budget allocation across all digital channels, ensuring maximum
efficiency and ROI.
·Lead SEO strategy and collaborate with content teams to improve visibility, website performance, and organic lead acquisition.
·Lead CRO
strategies across websites and landing pages, analysing data to implement
experiments that improve conversion performance.
·Brief, test, and optimise creative content used across paid media campaigns, working with
designers and copywriters to continually enhance performance.
·Develop A/B and multivariate testing frameworks to refine ad creatives, landing pages, and
calls to action.
·Track and report on digital performance, producing monthly and quarterly dashboards to
communicate insights and actions to stakeholders.
·Manage relationships with key digital partners and platforms, staying ahead of
emerging opportunities and best practices.
·Collaborate with the Social & Email Marketing Lead to align acquisition and retention efforts, ensuring a seamless customer journey from first touchpoint to conversion.
· Experiment with new lead generation channels and strategies, documenting performance and scaling successful approaches.
Experience
· 4+ years’ experience in digital marketing, performance marketing, or paid media management.
· Proven track record in managing multi‑channel campaigns with measurable ROI.
· Strong knowledge of Google Ads, Meta Ads Manager, Pinterest Ads, and LinkedIn Campaign Manager.
· Experience with SEO tools and strategies for on‑page and off‑page optimisation.
· Experience with CRO tools such as Hotjar, Google Optimize, or equivalent.
· Data‑driven with proficiency in Google Analytics, Data Studio, or equivalent reporting platforms.
· Familiarity with CRM and marketing automation systems
· Strong budget management and analytical skills, with experience reporting on CAC, CPL, and ROI.
Key Attributes
· Results‑oriented with a focus on driving measurable performance.
· Analytical and commercially minded with a passion for continuous improvement.
· Highly organised, detail‑oriented, and proactive in problem‑solving.
· Adaptable and creative, with a strong test‑and‑learn mindset.
· Excellent communicator, capable of collaborating across marketing, sales, and operations.
Pay: Up to £40,000.00 per year
Benefits:
- Company pension
- Employee discount
- Health & wellbeing programme
- Sick pay
Experience:
- Working within Retail, Home Interiors or Franchise Sector: 2 years (preferred)
- user experience (UX) : 2 years (preferred)
- conversion rate optimisation: 2 years (preferred)
- HTML/CSS for ad and landing page troubleshooting: 3 years (preferred)
Work Location: Hybrid remote in Wilmslow (Cheshire)
