Global Advertising and Brand Management (GABM) creates marketplace demand and drives brand consideration for American Express products and services amongst premium customers and Small Business Owners through differentiated and innovative insights, marketing, and experiences.
The Global Sponsorships & Experiential Marketing team leads 40+ partnerships globally, delivering the best in ticket access, live event and digital experiences across Card Member passion points of sports, music and various other cultural interests.
The Senior Analyst in this role will sit on the International vertical within the broader Experiential Marketing team. They will work across the strategy, activation development, execution and measurement of partnerships across the International portfolio, reporting into a Senior Manager and collaborating with a 360° cross-functional team (internal and external) to launch fully integrated plans. Travel required (up to ~15%) to execute onsite programs and visit event sites as needed. The role will also support the team’s Sponsorship Centre of Excellence, which works closely with Amex local market and business unit teams to drive value through Sponsorships and Experiences across the Amex Enterprise.
