We're building a connected, end-to-end Enterprise AI engine - uniting data foundations, AI technology, process reinvention, and business-facing AI to accelerate results across the whole value chain. Success depends on being exceptional connectors: you'll actively leverage existing capabilities, celebrate and promote reuse, export breakthrough ideas across geographies and functions, and obsess over scaling impact rather than building in isolation. If you thrive in high-collaboration environments where your role is to turn complex, cross-functional problems into reusable, enterprise-wide capabilities - and where the measure of success is adoption and scale, not just innovation - you'll have the platform (and sponsorship) to make it real.
As part of the AI for Commercial Digital Customer Engagement Team within AstraZeneca’s Enterprise AI organization, the Global Marketing Customer Engagement Director will play a key role in advancing AstraZeneca’s Customer 2030 ambition to deliver industry-leading, AI-enabled customer engagement. The role will help shape and scale future-fit engagement capabilities across the assigned therapy area, connecting CRM-enabled orchestration, omnichannel activation, AI-driven insights, and personalized content to create more valuable, coordinated, and measurable customer interactions.
This role will serve as a strategic partner to global marketing, medical, regional, and market teams to advance AstraZeneca’s Customer 2030 ambition for industry-leading customer engagement. The Director will help shape and activate customer engagement strategies that combine AI, data, CRM-enabled orchestration, and omnichannel activation to deliver more personalized, relevant, and measurable experiences for healthcare professionals and, where relevant, consumers.
The role will champion enterprise customer engagement capabilities for priority brands across the assigned therapeutic area and ensure local market needs are incorporated into scalable global strategies. Working in close partnership with teams across Enterprise AI, GBT, GCIT, GIACE, GBS, therapy area teams, and external partners, the Director will help connect upstream strategy with downstream execution so that customer engagement solutions are aligned to business priorities and delivered in compliance with AstraZeneca privacy, consent, quality, and security requirements.
The successful candidate will be able to influence across a complex matrixed organization, lead without formal authority, and translate evolving business needs into practical, data-driven customer engagement solutions. They will combine strong commercial acumen with understanding of AI-enabled engagement models, content and channel strategy, customer-centric marketing, measurement, and operating model transformation to help accelerate AstraZeneca’s customer engagement maturity.
Customer Engagement Strategy & Activation:
Drive omnichannel engagement design across digital and non-digital channels, ensuring customer journeys are coordinated, personalized, and measurable from the planning stage.
Shape audience, segmentation, targeting, and engagement recommendations using data, business rules, and insights to support more relevant and impactful customer interactions.
Help embed CRM as a core orchestration engine for coordinated customer engagement, linking field, content, and digital tactics where appropriate.
Identify opportunities to leverage emerging enterprise capabilities such as marketing copilots, AI content generation and recommendation, engagement engines, and insight-led planning tools.
Stakeholder Leadership and Partnership
Partner with Enterprise AI and adjacent functions to ensure solutions are scalable, compliant, and aligned to enterprise standards, data foundations, and operating principles.
Engage agency and external partnersto ensure creative, content, channel, and activation plans align with AstraZeneca’s evolving AI and omnichannel engagement ambition.
Represent the function in strategy, planning, insight, and status forums with internal stakeholders and external partners as needed.
Customer Engagement Leadership and Optimization:
Identify, capture, and share wins, insights, and challengesto support continuous improvement and broader enterprise learning.
Requirements:
Minimum
Education: Bachelor’s Degree
Experience:
5+ years of experience and a depth of knowledge in the following areas:
Omnichannel engagement channels, including email, SMS, web, direct mail, print, media, SEM, social, salesforce, and events
AI-enabled marketing and engagement tools, and familiarity with relevant marketing technology platforms such as Adobe Campaign, Tealium, and databases
Preferred
Education:
Advanced Degree in a relevant field
Experience:
In-depth marketing experience including launch excellence and customer-facing experience, such as brand strategy, positioning, messaging, segmentation, targeting, agency leadership, and annual planning
Cross-functional experience across commercial, medical, digital, insights, or operations
Skillsand Competencies:
Ability to connect business priorities, customer needs, data, content, and channel execution into coherent strategies
When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That’s why we work, on average, a minimum of three days per week from the office. But that doesn’t mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
#EAI
Date Posted
10-ago-2026
Closing Date
30-ago-2026
Our mission is to build an inclusive and equitable environment. We want people to feel they belong at AstraZeneca and Alexion, starting with our recruitment process. We welcome and consider applications from all qualified candidates, regardless of characteristics. We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations, please complete the section in the application form.
