Part-Time Dental Receptionist / CRM Lead
HAPI Dental — 271 Soho Road, Handsworth, Birmingham B21 9SA
About Us
HAPI Dental is a busy, well-established dental practice in Handsworth (formerly know as Sohal Dental), Birmingham, offering both NHS and private treatment. We're looking for a part-time Dental Receptionist who can also take ownership of our patient CRM system, helping us manage enquiries, follow-ups, and patient communications more effectively.
The Role
This is a dual role combining front-of-house reception duties with responsibility for our CRM (Customer Relationship Management) system, ideal for someone who is organised, tech-confident, and enjoys turning enquiries into booked appointments.
Reception duties:
- Greeting patients and managing the front desk
- Booking, confirming, and managing appointments via SOE (Software of Excellence)
- Answering phone calls and email enquiries
- Processing patient payments and managing NHS/private registrations
- Maintaining accurate patient records and GDPR compliance
- General administrative support to the clinical team
CRM Lead duties:
- Managing and maintaining the practice's CRM system, ensuring patient and enquiry data is accurate and up to date
- Tracking new patient enquiries from first contact through to booked appointment
- Following up promptly on unconverted leads and missed opportunities
- Monitoring response times and enquiry outcomes, flagging any gaps in follow-up
- Supporting recall and reactivation campaigns for existing patients
- Working with the practice management team to report on enquiry volumes, conversion rates, and CRM performance
- Helping refine CRM workflows and templates (email/SMS follow-ups, reminders, etc.)
What We're Looking For
- Previous experience in a dental or medical reception role (essential)
- Experience using a CRM system or similar lead-tracking software (preferred; training provided)
- Excellent communication skills, both written and verbal
- Highly organised, with strong attention to detail and follow-through
- Comfortable working with data and spreadsheets/reporting
- A proactive, patient-focused approach to converting enquiries into bookings
- Experience with SOE or similar dental practice management software is an advantage
What We Offer
- Friendly, supportive team environment
- Ongoing training and development opportunities
- Opportunity to grow within the role as the practice expands
How to Apply
If you're an experienced dental receptionist who's confident managing patient enquiries and driving them through to booked treatment, we'd love to hear from you. Please apply with your CV via Indeed.
HAPI Dental is an equal opportunities employer.
Job Type: Part-time
Pay: From £12.71 per hour
Benefits:
- Company pension
- Employee discount
Education:
- GCSE or equivalent (preferred)
Experience:
- Dental receptionist: 1 year (required)
Work Location: In person
