Job Title: Digital Asset Manager
Department: Creative
Reports to: Creative Production Manager
Grade: C
Our Story
From its inception in 1994, Chrissie Rucker’s vision was to build a company that specialised in stylish, white, designer-quality items for the home that were not only exceptional quality, but also outstanding value for money. In addition to this devotion to simplicity, it was imperative the customer was put at the heart of everything and provided with a second-to-none shopping experience - and so The White Company was born.
Today, the company that began as a 12-page mail-order brochure has become one of the UK’s fast-growing multi-channel retailers and a leading lifestyle brand with over 78 stores across the UK and a highly successful online business.
Our Role
The Digital Asset Manager oversees the full asset lifecycle, from ingest, tagging and metadata application through to retouching, review, approval and final distribution, ensuring assets are delivered accurately and on time against critical path and project deadlines. Meticulous and knowledgeable on file formats, they will ensure all assets have accurate metadata and are output in the correct colour profile and file format. This role requires an image professional who can organise the DAM and build taxonomies that allow all channels to access assets, swiftly and securely.
The Digital Asset Manager will also be responsible for the flow of external retouching, working to a tight schedule and preparing a high-volume of assets for use across The White Company website and marketing channels. They will retouch e-com imagery including backgrounds, colour correction and model touch ups, archiving raw and unretouched assets.
This is a highly cross-functional role suited to someone who combines strong organisational and project management skills with an eye for detail, budget awareness, and confidence working with creative, technical and commercial stakeholders alike.
What you’ll be doing
- Present the functions and benefits of the DAM, training all business users
- Set the DAM system structure and metadata taxonomy
- Manage the ingest of digital assets into the DAM
- Ensure assets have accurate metadata applied in line with critical path and project timelines
- Traffic assets through the workflow from upload to final approval, working with shoot assistants and art directors to upload, add metadata and mark-up assets to tight time frames
- Manage the retouching, review and approval of assets
- Responsible for monitoring retouching spend against the approved budget, flagging potential overspend
- Some basic retouching may be required at times to keep within timeframes or budgets
- Be the key point of contact for asset distribution ensuring channel owners have access to approved assets in line with critical path
- Manage the intake of approved video assets and distribution to channel owners
- Review the system storage on a regular basis, working with IT to archive expired assets as needed
- Project manage system upgrades, setting testing plans and leading on UAT testing
- Line management of the Digital Asset Assistant
- Supply assets to all online concessions in line with critical paths
What skills & experience you’ll need
- Must have previous experience in creative operations, post-production or a similar digital asset management role
- Experience with DAM systems
- Knowledge of varied file formats
- Ability to challenge and improve workflows and systems
- Ability to write metadata taxonomies to create a robust, searchable system
- Meticulous eye for detail
- Experience in image colour management
- Basic retouching skills (Adobe Photoshop and understanding of AI tools)
- Understanding of image usage rights
- Line management experience
- Excellent stakeholder management
- Retail experience preferred
Our Equality Diversity and Inclusion statement of commitment
At The White Company we are committed to creating an inclusive culture that welcomes and celebrates a diversity of backgrounds and identities.
We are working together to ensure our environment is one where people can bring their authentic selves to work, where their contribution is valued, ability enhanced, and perspective appreciated. Where difference is respected, encouraged, and celebrated. Where you can feel you belong.
We are committed to an active Equality Diversity and Inclusion Policy, which starts with our recruitment and selection process.
We'd love you to join us on our journey.
Our Sustainability statement of commitment
We are committed to building a sustainable legacy that will enable a brighter future for people and our planet.’ We believe this should be reflected in everything we do
PRIDE – In everything we do
P – Passionate – We look for team members who are passionate about their expertise or role, who bring the best of themselves to work and have fun with it. We need people who are passionate about offering impeccable service to customers and colleagues
R – Resourceful – We love hearing from people who use their initiative to solve problems or make processes more efficient. We value people who use their industry knowledge to support the success of the team, and those who care about sustainability.
I – Imagination - The best people at The White Company bring creative ideas and offer solutions to problems. We encourage everyone, no matter how junior, to share their ideas and have a voice
D – Dedication – We look for people who want to go above and beyond for their team and the business. We love seeing evidence of drive from people who are dedicated to being the best in their field of expertise.
E – Everyone – We all want The White Company to do well and we do that through a One Team, inclusive approach. We need team members who are supportive, respectful – people who share ideas and support team wellbeing.
