Job Description:
- Act as a first point of contact for local Sales team marketing requests, working with the Marketing Specialist EMEA and Regional Marketing Manager to prioritise requests, coordinate next steps, and maintain clear communication.
- Support regional events in coordination with Marketing Managers and the Events team, including preparation and attendance at both in-person events and webinars.
- Develop a working understanding of EXFO's products and solutions, using this to adapt existing content and refine messaging for regional relevance.
- Coordinate the localisation of globally published marketing content for key EMEA regions, helping prepare, adapt, and share translated materials with relevant stakeholders.
- Produce and manage German-language marketing content, including the German newsletter and German social media activity.
- Create adhoc social media content for other EMEA regions as needed.
- Equip the Sales organisation with content that supports the sales process across all stages of the buyer's journey.
- Collaborate with digital marketing experts, event planners, corporate communications, public relations colleagues, and EXFO's internal marketing agency (writers and designers) to deliver creative regional campaigns and collateral.
- Manage the inventory of marketing giveaways held in Southampton, ensuring stock is tracked and available for events.
- Share approved content and updates with local media partners, such as relevant industry newsletters and associations.
Track campaign performance and share this with the team to help ensure objectives are met.
This role has direct ownership of the following recurring and ongoing deliverables:
- German newsletter – planning, content coordination and distribution.
- German social media – ongoing content creation and posting.
- Ad hoc social media content for other EMEA regions.
- Ad hoc translation of marketing content for regional audiences.
- Event preparation and attendance, covering both in-person events and webinars.
- Management of the marketing giveaways inventory in Southampton.
Sharing content with local media partners, e.g. the FTTH Council Newsletter.
Skills & Experience
- A good understanding of core marketing principles, with the curiosity and willingness to apply them in a regional B2B technology context.
- Autonomous and proactive approach to handling marketing requests, collateral creation, and event management.
- Creative problem-solving skills, including the confidence to use AI tools to improve efficiency and output.
- Excellent written and verbal communication skills in English. German language skills are desirable, but not a requirement
- Experience with common marketing tools is helpful but not essential. The intern may work with platforms such as Marketo, Hootsuite, LinkedIn, CRM systems, Microsoft Office, analytics dashboards, and AI-assisted content tools, with training provided where needed.
- Strong organisational skills and comfort managing multiple stakeholders and deadlines at once.
- A collaborative mindset, with the ability to work effectively across marketing, sales, and cross-functional teams.
What We Offer
- Hands-on experience across the full marketing mix within a global technology business.
- Exposure to international marketing campaigns, events, and cross-functional collaboration.
- Mentorship from an experienced Marketing Specialist and global marketing team.
- A varied role combining content creation, events, translation, and campaign analysis.
EXFO is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
