Performance Marketer – Meta Lead Generation
We’re looking for an exceptional Performance Marketer to own and scale high-volume lead generation campaigns across Meta.
This is a fast-paced, commercially focused role for someone who thrives on data, moves quickly, and knows how to turn substantial ad spend into qualified leads at scale. You’ll manage annual Meta budgets exceeding £1 million, continually testing, optimising, and finding new ways to improve performance.
What you’ll do
- Plan, launch, and manage high-volume lead generation campaigns across Facebook and Instagram.
- Take ownership of significant annual advertising budgets of £1m+.
- Optimise campaigns daily against core metrics including CPL, lead quality, conversion rate, CAC and ROAS.
- Build and test audiences, campaign structures, creative angles, landing pages and lead forms.
- Work closely with creative, sales and operations teams to improve lead quality and conversion downstream.
- Analyse performance data, spot opportunities quickly, and make confident budget allocation decisions.
- Produce clear reporting and communicate insights, wins, risks and next actions.
- Stay ahead of Meta platform changes, tracking developments and lead generation best practice.
What we’re looking for
- Proven experience running Meta lead generation campaigns at meaningful scale.
- Experience managing six- or seven-figure annual paid social budgets.
- A strong track record of improving lead volume, cost per lead and lead quality.
- Deep understanding of Meta Ads Manager, campaign structures, audience strategy, pixel/CAPI tracking and attribution.
- Strong analytical ability and confidence working with data.
- A test-and-learn mindset: you’re always looking for the next performance lever.
- Comfortable working at pace, prioritising effectively and taking ownership.
- Clear communicator with a commercial mindset.
What success looks like
You’ll consistently generate a high volume of qualified leads, scale spend efficiently, identify opportunities before they become obvious, and help build a paid acquisition engine that performs under pressure.
If you’re a hands-on Meta performance marketer who wants real ownership, serious budgets and the opportunity to make a measurable impact, we’d love to hear from you.
Pay: £35,000.00-£40,000.00 per year
Benefits:
- Free parking
- On-site parking
Work Location: In person
