We are looking for a Paid Media Specialist to help manage and execute paid advertising campaigns. You will take ownership of day-to-day campaign optimisation, performance analysis, and reporting to ensure client objectives are met effectively.
Key Responsibilities
- Campaign Execution: Independently build, monitor, and optimise campaigns across Google & Bing Ads, LinkedIn Campaign Manager & Meta Ads.
- Performance Analysis & Reporting: Create monthly performance reports, interpreting key metrics to provide actionable insights that directly contribute to client retention and long-term growth.
- Campaign Optimisation: Proactively conduct bid adjustments, keyword research, and A/B testing to ensure budgets are used efficiently and ROAS is maximised.
- Tracking & Implementation: Ensure conversion tracking and GTM tags are firing correctly, proactively troubleshooting any technical issues.
- Client Communication: Serve as a point of contact for routine client updates and performance reviews through F2F meetings and calls.
- Collaboration: Work with other channel specialists to create holistic marketing strategies inline with client objectives.
- Learning & Development: Participate in ongoing training and seek guidance to expand your knowledge of paid media platforms.
Competencies and Attitude
- ROI Mindset: A results-driven approach dedicated to maximising ROI and driving measurable campaign success.
- Analytical Mindset & Problem Solving: Ability to review data to spot trends, identify problems, and propose and implement solutions for performance improvements.
- Attention to Detail: Excellent organisational skills with the ability to manage multiple tasks and deadlines.
- Communication: Clear and professional verbal and written communication skills.
- Proactive: Have the confidence to ask questions and take direction.
- Adaptability: Comfortable working in a fast-paced agency environment and supporting multiple internal and external stakeholders.
- Accountability: Taking full ownership of account direction, long-term performance strategy, and reporting, ensuring consistency with client goals.
- Client-facing communication skills: Confident in building rapport with clients and presenting performance data with clarity and professionalism.
Requirements
- Experience: 2-3 years of experience in managing paid media campaigns (agency experience preferred).
- Mindset: Enthusiastic about B2B marketing and learning about new, technical industries.
Job Types: Full-time, Permanent
Pay: From £28,000.00 per year
Benefits:
- Company events
- Company pension
- Cycle to work scheme
- Flexitime
- Free parking
- Health & wellbeing programme
- On-site parking
- Private medical insurance
- Referral programme
- Sick pay
Work Location: Hybrid remote in Stone ST15 0TL
