The Role
The Senior Retail & CSR Marketing Executive role will support the planning, coordination and delivery of customer-facing marketing activity across UK retail, CSR and 360 brand campaign planning.
Working closely with the Director of Global Brand & Partnerships, the wider Brand Marketing team, Creative, CRM, Retail and channel owners, this role helps ensure that retail and CSR activity is commercially focused, customer-led and delivered consistently across channels.
The role supports the development of the UK retail marketing calendar, manages activity for priority stores and new store openings, oversees customer-facing CSR campaigns, and helps coordinate the 360 planning process so campaigns are joined up, on brand and effective.
What You Will Be Doing
- Develop and manage the UK retail marketing calendar, ensuring activity is aligned with the wider 360 marketing calendar and broader brand priorities.
- Plan and deliver UK retail marketing activity for top-performing stores, underperforming stores and key retail priorities, including above-the-line activity such as out-of-home, leaflets, local events and supporting customer communications.
- Coordinate retail campaigns across internal teams, including CRM, Retail, Brand Marketing and Creative, to ensure activity is joined up and delivered clearly across all relevant customer touchpoints.
- Plan and manage marketing activity for new store openings, ensuring launch campaigns are integrated, timely and commercially effective.
- Manage the retail marketing budget, tracking spend carefully and ensuring investment is directed towards activity that supports business priorities and delivers measurable impact.
- Review retail marketing performance, share results with the wider team and make clear recommendations for future changes, improvements or additional activity.
- Monitor competitor activity and customer-facing retail marketing trends, sharing relevant insights and recommendations with the Brand Marketing team.
- Manage customer-facing CSR activity, including campaign planning, delivery, ongoing relationship management and internal coordination.
- Work alongside the Senior Manager, Global Sports & Ambassador Partnerships and UK Partnerships on any sports-based CSR activations.
- Support the 360-planning process with the Director of Global Brand & Partnerships, including calendar planning and the development of seasonal, promotional and campaign briefs plus assist in outfitting and stack shot planning.
- Manage the weekly channel owners meeting, helping to keep plans visible, actions clear and key stakeholders aligned.
- Work closely with Marketing, Creative, CRM, Retail and wider commercial teams to ensure content assets are delivered on time and enable all channels and markets to execute their plans effectively.
- Help ensure campaigns are on brand, customer-focused and executed consistently across channels and markets.
- Manage the content calendar planning, working with the Brand Director and relevant Brand Marketing & Product leads to ensure all partnership and seasonal content plans are incorporated into one clear view.
What we are looking for
- Experience in brand marketing, retail marketing, local store marketing, CSR, partnerships or integrated campaign coordination, ideally within a retail, fashion, lifestyle or consumer-facing business.
- Strong project management skills, with the ability to coordinate multiple campaigns, stakeholders and deadlines at the same time.
- Commercially minded, with an understanding of how marketing activity supports store performance, customer acquisition, brand awareness and customer engagement.
- Confident working with budgets, campaign plans, performance results and post-campaign learnings.
- Excellent communication and stakeholder management skills, with the ability to work collaboratively across Marketing, Creative, Retail, CRM and wider business teams.
- Strong attention to detail, with the ability to keep plans organised, actions clear and campaign delivery on track.
- Comfortable interpreting results, competitor activity and customer insight to make practical recommendations.
- Creative and customer-focused, with a good understanding of how to bring brand campaigns to life across retail and customer-facing channels.
- Proactive, organised and confident operating in a fast-paced environment with changing priorities.
- A collaborative team player with a positive, solutions-focused approach.
What You Can Expect From Us
- Competitive salary and excellent bonus scheme
- An entrepreneurial environment where you’ll be encouraged to try things and make changes to drive the business forward
- You’ll have access to Staff Discount from your 1st day, not just at CT but also from The White Company!
- Our hybrid working policy means we work from the office 3-4 days per week (14 days onsite across a 4 week period, and Monday's are our set days in the office)
- We are proud to go about our business in the right way and partner with many charities and sustainability partners - ‘giving something back’ is an important part of our ethos
- At HQ we are serious about having fun. Our Christmas and summer parties are the stuff of legend and our CT Social Team ensure there is always something exciting to get involved in)
Who We Are
Once upon a shirt, Nicholas Charles Tyrwhitt Wheeler (whilst studying Geography at Bristol University – we might add) had the notion that he could make a better shirt at better value than anyone else in the world! He believed that all men; no matter their shape or size, where they may be in the world or indeed their budget; should be able to own a Jermyn Street quality shirt. A proper shirt. A CT shirt. That was over 3 decades ago and whilst Charles Tyrwhitt (it rhymes with spirit by the way) is still famous for proper shirts, these days we are about so much more than collars and cuffs. Our purpose is to “make it easy for men to dress well”. We take care of a chap’s entire wardrobe, providing stylish solutions for every occasion. We make sure he gets what he wants, when and how he wants it.
‘I am Proud and Free to be me!’
When it comes to our people, we really do “Give a shirt”.
Tyrwhitteers (our people) are a diverse, passionate and entrepreneurial bunch. We enjoy a fun, engaging and rewarding culture, where everyone is empowered by our 3 BE-liefs which are; “BE the BOSS”, “BE the CUSTOMER” and “BE the BEST”.
