Location: North/Central Cotswolds / Cheltenham
Job type: Freelance, part-time retained contract
Hours: Approximately 5–10 hours per week initially, with scope to increase
Working pattern: Flexible / remote and on-location
About the role
Do you love discovering the best places to eat, visit and experience in the Cotswolds – and know how to turn them into brilliant social content?
Total Guide to is looking for a freelance Social Media Executive & Content Creator to help launch and grow Total Guide to the Cotswolds.
Total Guide to operates a growing network of online lifestyle and business digital hubs across the South West, with established platforms covering Dorset, Bath, Bristol, Cardiff, Wiltshire and Reading!
We're now expanding into the Cotswolds and want to find someone local who can become our go-to person on the ground across the region.
Location
As our existing teams already provide coverage around Bath, Bristol and Wiltshire, we're particularly interested in finding someone based in the North or Central Cotswolds.
Suitable bases could include:
Cheltenham, Stow-on-the-Wold, Bourton-on-the-Water, Moreton-in-Marsh, Burford, Chipping Norton, Broadway, Cirencester and surrounding areas.
Cheltenham-based applicants are very welcome, provided you're happy regularly travelling throughout the Cotswolds.
Your own transport will be important.
Responsibilities
You'll work alongside our existing marketing and content team to:
- Create engaging Instagram Reels and TikTok content
- Visit restaurants, hotels, attractions, events and local businesses
- Film and photograph experiences
- Create Instagram Stories
- Help identify new openings, trends and local content opportunities
- Support What's On, Things to Do and seasonal campaigns
- Create occasional Canva graphics and carousels
- Engage with relevant businesses and creators
- Help grow the Total Guide to the Cotswolds social community
- Represent Total Guide to at selected launches, experiences and events
- Build relationships with businesses and spot potential commercial opportunities
Additional earning opportunity
You'll naturally be meeting and talking to businesses as part of the role.
Our existing content and social team regularly identify new business opportunities while they're out creating content, and we reward this through our commission/bonus scheme.
You will not be expected to work as a traditional salesperson or close deals.
However, when you introduce a genuine commercial opportunity that progresses into work for Total Guide to or Total Marketing, there is the potential to earn additional commission/bonuses alongside your freelance fee.
This means someone who is naturally outgoing, commercially aware and good at building relationships could increase their earnings while simply being proactive in the course of their normal work.
Who we're looking for
We're much more interested in your content and creativity than your job title.
You might currently be a:
- Social media freelancer
- Content creator
- Blogger
- Influencer
- UGC creator
- Photographer
- Junior social media executive
- Parent looking for flexible freelance creative work
You'll ideally have:
- Excellent knowledge of Instagram
- Experience creating Reels/short-form video
- Strong smartphone photography and filming skills
- Understanding of social trends
- Good written communication
- Confidence dealing with businesses
- Strong organisation and reliability
- Knowledge of the Cotswolds
- Commercial awareness and confidence starting conversations
- Your own transport
Canva and CapCut experience would be advantageous.
Follower numbers are not important. The quality of your content is.
What makes the role different?
You'll be helping us build a new regional media brand from the beginning.
You'll also have opportunities to experience and create content around some of the best things happening across the Cotswolds – from restaurant launches and hotels to attractions, festivals, Christmas experiences and events.
These experiences form part of your paid content creation work.
Longer-term opportunity
This role has significant potential to grow.
Alongside Total Guide to, we operate Total Marketing, our digital marketing agency.
As we establish Total Guide to the Cotswolds, we'll also be developing relationships with businesses throughout the region and onboarding new social media management and content clients.
Our retained Cotswolds creator will therefore have first opportunity to take on additional freelance client work including:
- Client content shoots
- Reels
- Photography
- Social media content creation
- Potential ongoing social media management
- Event and launch coverage
- Influencer and creator campaigns
We're looking for someone we can build a long-term relationship with.
Applying
Please include:
- A short introduction
- Where you're based
- Links to social channels or a portfolio
- Examples of Reels/short-form content
- Availability
- Your freelance hourly/day rate
- Confirmation that you have access to transport
And tell us why you'd love to help build Total Guide to the Cotswolds.
Pay: £400.00-£650.00 per month
Work Location: Remote
