Area Sales Manager – London & South East
Salary & Benefits:
- Circa £40,000 Basic Salary (negotiable depending on experience)
- Uncapped Bonus Scheme
- Car Allowance – £6,000 per annum
- Mobile Phone and Laptop
- 23 Days Holiday plus Bank Holidays
Role Overview: We are seeking a commercially driven and relationship-focused Area Sales Manager to drive sales growth across electrical wholesale partners in London and the South East.
This field-based role focuses on increasing product awareness, developing strong distributor relationships, securing new stock opportunities, and identifying growth opportunities through contractors, installers, and local projects.
Areas Covered: London & South East including Norfolk, East Sussex, Essex, Kent, Oxfordshire & Surrey
Key Responsibilities:
- Develop relationships with electrical wholesalers at branch, regional, and group level
- Increase product visibility and secure new stocking opportunities
- Grow territory sales, market share, and deliver sales/margin targets
- Identify new business opportunities and develop existing accounts
- Build relationships with branch managers, buyers, trade counter staff, and sales teams
- Deliver product training and support branch promotions and product launches
- Drive product awareness campaigns across distributor network
- Work with wholesalers to identify contractors, installers, and panel builders
- Support project identification and specification opportunities
- Develop joint business opportunities to generate long-term revenue growth
Experience Required:
- Sales/business development experience within the electrical industry
- Experience working with electrical wholesalers or distribution networks
- Knowledge of switchgear, enclosures, or related electrical products
- Strong communication and relationship-building skills
- Commercially driven with strong territory management skills
- Full UK Driving Licence
Ideal Candidate:
- Outgoing, personable, and confident building new relationships
- Comfortable proactively approaching new customers and opening doors
- Energetic, self-motivated, and resilient
- Enjoys face-to-face customer interaction and developing new business opportunities
- Strong commercial mindset with a proactive sales approach
Company Description: Our client is a well-established international manufacturer, part of a successful European engineering group, specialising in high-quality electrical enclosures, switchgear, and power distribution solutions. Known globally for quality, innovation, and customer-focused solutions, they offer strong long-term career opportunities within a stable and growing business.
INDH
Job Types: Full-time, Permanent
Pay: From £40,000.00 per year
Benefits:
- Company car
- Company pension
- Work from home
Application question(s):
- Do you live in the area to be covered?
Experience:
- Electrical manufacturing sales: 2 years (required)
Licence/Certification:
- Driving Licence (required)
Willingness to travel:
Work Location: On the road
