International Profile Raising & Brand Delivery
- Plan and deliver activity to increase KN’s visibility across priority international markets.
- Work with the practice areas to draft and produce marketing materials, thought‑leadership pieces, website content, social posts, and other international communications.
- Prepare international capability statements, pitch content, and credentials in coordination with BD colleagues.
- Contribute to legal directory submissions (Chambers, Legal 500) and profile‑building opportunities end‑to‑end.
Campaign & Content Execution
- Plan, create, and deliver integrated international campaigns across digital, events, and email channels.
- Produce newsletters, market commentary, client insights, and campaign assets relevant to global audiences.
- Conduct market research to support content themes and ensure materials reflect local jurisdictional priorities.
- Manage campaign calendars, timelines, and outputs.
Business Development Delivery
- Support the implementation of the international BD plan through hands‑on delivery of BD tasks and initiatives.
- Research and identify high‑potential clients, referrers, and network contacts in priority jurisdictions.
- Support cross‑border pitches by gathering information, tailoring messaging, and preparing materials.
- Maintain internal records of opportunities, meetings, follow‑up actions, and progress.
Relationship & Network Coordination
- Build and maintain strong direct relationships with key intermediaries, network firms, and international contacts.
- Coordinate and book meetings for lawyers during foreign trips, conferences, and international events.
- Track engagement, feedback, and ROI from international interactions and ensure follow-up actions are completed.
- Maintain and update contact information, relationship notes, and intelligence.
International Event & Conference Management
- Independently plan and deliver international events, webinars, and seminars.
- Manage all logistics for conference attendance, including registration, briefing materials, meeting schedules, and follow-ups.
- Work with lawyers to identify relevant speaking opportunities and ensure strong KN representation.
Market Intelligence & Research
- Conduct research into global legal and commercial trends, competitor activity, and market dynamics.
- Provide insight to senior stakeholders on emerging market opportunities and risks.
- Benchmark the firm’s international presence and identify jurisdictions where additional focus could create impact.
- Translate research into actionable recommendations and BD opportunities.
Budget & Reporting
- Maintain the international BD budget, tracking expenditure and ensuring value for money.
- Produce monthly or quarterly activity reports summarising progress, outcomes, spend, and future plans.
- Track performance metrics for campaigns, events, and BD initiatives to demonstrate impact.
Internal Collaboration & Support
- Work directly with the International Strategic Markets group and practice areas to help them build visibility and BD activity in their key jurisdictions.
- Collaborate closely with BD, Marketing, Strategic Relationships and Communications colleagues, ensuring alignment and consistency.
- Act as the central point of coordination for all international marketing and BD activity across the firm.
