Contract: Self-employed contractor (UK-based preferred) Hours: 08:00–16:30 US Central Time (14:00–22:30 UK) Package: £40,000 retainer · £85,000 OTE · £105,000–120,000 for top performers · uncapped Start: Immediate
The short version
We’re an SEO agency for US direct-to-consumer brands. We rank them in Google, and increasingly in AI search — ChatGPT, AI Overviews, and the answer engines that are quietly rewriting how people find products.
We’re hiring our first senior closer. You’ll take qualified inbound calls, run the full sales cycle, and build your own pipeline alongside it.
This is a hard sale. Our buyers are founders and marketing directors at established DTC brands. They’re technical, they’ve usually been burned by an agency before, and they ask hard questions. If you’ve closed small marketing retainers and think this is the same job with a bigger number, it isn’t.
You don’t need to be an SEO expert. We’ll teach you the technical side properly — that’s what the first three months are for. What we can’t teach is the ability to hold your nerve with a sceptical buyer, the discipline to follow up for a month straight, and the hunger to build your own pipeline when the diary is quiet.
We’re being direct about all this because our last hire didn’t work out, and we’d rather lose you now than at month six.
What you’ll be doing
- Running discovery calls with inbound leads generated by our paid media
- Delivering strategy presentations and closing retainer clients
- Building your own pipeline — LinkedIn outreach, warm reactivation, and recruiting agency referral partners
- Following up relentlessly. Our sales cycle runs about a month, and deals are won in the follow-up, not on the first call
- Weekly pipeline review with the founder
- Feeding objection and lead-quality insight back to our media buyer
You get inbound leads. A setter confirms attendance before every call. Roughly 40% of your earning potential sits in deals you create yourself — the commission structure is built to make that the most profitable use of your time.
Who we sell to
Established US direct-to-consumer brands — ecommerce, subscription and telehealth. Our sweet spot is $10M+ annual revenue, already spending seriously on paid acquisition, with real product depth and a founder or growth lead who understands that SEO is a 4–6 month game.
We do not sell to small brands, and we turn away anyone looking for guaranteed rankings.
What we need from you
Non-negotiable
- You’ve personally closed recurring retainers of $5,000/month or more
- You can work 08:00–16:30 US Central Time (14:00–22:30 UK), Monday to Friday
- You’re set up (or willing to set up) as a self-employed contractor invoicing a US company
- You’re genuinely self-directed. You’ll get roughly 5 hours a week of one-to-one mentoring from the founder during ramp, dropping to 2 hours a week once you’re up to speed. That’s real time and real investment — but it means the rest is on you.
- You want to learn a technical subject properly and can prove you’ve done it before
What we’ll teach you
- Technical SEO — crawlability, indexation, site architecture, Core Web Vitals
- Ecommerce SEO — collection vs product pages, faceted navigation, Shopify structure
- AI search and GEO — how LLMs cite sources, why rankings no longer equal traffic
- Reading SEO data in Ahrefs — DR, organic traffic curves, keyword gaps, backlink profiles
- Attribution — how organic revenue is actually measured
Existing SEO knowledge is a bonus, not a requirement. Curiosity and the ability to absorb a technical subject fast are requirements.
Nice to have
- Time at an SEO or performance agency
- Experience selling into US buyers from the UK
- Existing relationships with complementary agencies — paid media, CRO, email
How you’ll be paidRetainer£40,000/year, invoiced monthlyCompany-generated and referral leads8% of the client’s first monthDeals you sourced yourself17%Retention bonusUp to £2,500/quarter if the clients you signed are still with us at month fiveCapNone
Deals you create yourself pay more than double what an inbound lead pays. That’s deliberate.
Commission is reversed if a client leaves within 90 days — we don’t want deals that shouldn’t have been signed.
Full plan shared at interview stage.
First 90 days
We’re going to invest properly in your ramp. The last hire was left alone too early and that was our mistake.
Month 1Shadow every call. SEO curriculum and certification. Take over follow-up on existing stalled deals. No closing target.Month 2Run discovery calls solo, recordings reviewed. Sit in on strategy presentations. Start outbound.Month 3Own the full cycle. Founder joins only for a short technical segment on request.Month 4+At quota, pipeline running, £85,000+ pace.The honest bits
- Sales cycle is roughly a month, and lengthening. Patience and follow-up discipline matter more than closing tricks.
- Our weak point is month-five churn. Clients hit their first real renewal decision before SEO has fully proved itself. Setting expectations that survive that moment is part of your job, and it’s tied to your bonus.
- You’re working 08:00–16:30 Central from the UK — that’s 14:00–22:30 your time. Late finishes are the trade for a slow morning.
- The founder also runs a second company. You get 5 hours a week of mentoring during ramp and 2 hours a week after. That’s a genuine commitment and also a ceiling — self-direction isn’t optional.
- The offer evolves. We killed a lower-priced product two weeks ago because it was attracting the wrong buyers. Expect iteration and have opinions about it.
To apply
Complete the application form — it takes about 15 minutes and includes a short Loom video.
We read every one. The Loom is what gets you an interview.
Application Form: https://form.typeform.com/to/ZAaOJ4Ep
Pay: From £40,000.00 per year
Work Location: Remote
