Our Mission
P.A.U.L For Brain Recovery is a UK registered charity that exists to make life easier after acquired brain injury (ABI) by providing support, guidance and education sessions to empower all affected. We also campaign to improve services, raise awareness, and promote understanding.
Here, we help people rebuild their lives after brain injury. Every story we share, campaign we deliver, and partnership we create raises awareness, sparks understanding, and brings hope to those on the road to recovery.
We live by our values, which are Positivity, Awareness, Understanding and Love and we’re looking for a Marketing Manager who shares that same energy and commitment to making a difference.
The Purpose of this Role
As our Marketing Manager, you’ll play a hands-on role in bringing our mission to life through impactful campaigns that raise awareness, generate income, strengthen partnerships, and grow our community of supporters.
You will line manage and lead the Marketing Team, setting clear priorities, allocating work and providing direction, support and accountability to ensure the team delivers effectively against agreed objectives and targets. You will oversee the team’s day-to-day activity, monitor progress and quality, and ensure work is delivered on time, to a high standard and in line with the wider marketing strategy.
You will also be responsible for the day-to-day management and delivery of multiple marketing campaigns across fundraising, events, awareness and partnership projects, ensuring each campaign is planned, executed, measured and continuously improved with purpose and precision.
What you will be doing
Campaign Delivery & Performance
● Plan, coordinate, and deliver multiple concurrent campaigns across fundraising, events, awareness, partnerships, and service promotion.
● Input into the wider marketing strategy and ensure each activity aligns with organisational goals.
● Set clear campaign objectives, deliverables, timelines and measures of success, ensuring the team understands what needs to be achieved.
● Track, analyse, and report on campaign results using data and insights to guide improvements.
● Monitor campaign performance against agreed targets and take action where activity is not delivering the expected results.
● Manage the marketing budget and allocate resources effectively to achieve maximum impact.
● Identify new opportunities for engagement and growth, both locally and nationally.
● Attend sector events or webinars, virtually or in person, to identify new leads, network with potential clients, and capture content for future campaigns.
Content & Communications
● Lead on the writing and scheduling of emotionally engaging online and offline content – including posts, newsletters, press features, case studies, videos and blog stories.
● Ensure all content reflects P.A.U.L For Brain Recovery’s tone, values, and brand voice.
● Develop and test campaign messaging that resonates with specific audiences.
● Support media relations, including liaising with local and national press to raise awareness of our work.
● Manage and grow the charity’s digital presence, ensuring consistent messaging and tone across all platforms.
● Support the design and execution of targeted email marketing campaigns to re-engage lapsed donors and nurture fundraising and corporate partnership opportunities.
● Lead on the creation and circulation of the charity’s monthly newsletter, ensuring content is relevant, emotionally engaging, and aligned to charity objectives.
● Ensure all campaigns comply with brand, GDPR, and ethical marketing standards.
Automation & Data Management
● Utilise automation tools and workflows to nurture leads, trigger follow-ups, and streamline prospect communication.
● Monitor journey stages – from initial engagement through to qualification and participation.
● Produce weekly reports detailing data source, qualification rates, and how many turn into active participants.
● Collaborate with the Leadership Team to ensure visibility of the marketing audience journey and performance outcomes.
Collaboration & Leadership
● Line manage and lead the Marketing Team, setting clear objectives, priorities and expectations and ensuring each team member understands their responsibilities and deliverables.
● Plan and allocate the team’s workload, ensuring resources are used effectively and the right activity is prioritised against organisational objectives and income targets.
● Set clear expectations around deadlines, quality and performance, ensuring team members understand what is required and when.
● Oversee the team’s day-to-day marketing activity, monitoring progress, deadlines, quality and performance to ensure agreed targets and outcomes are being achieved.
● Provide regular support, feedback and direction to team members, addressing challenges or underperformance promptly and helping the team to continuously improve.
● Hold regular team check-ins and reviews to maintain visibility of workload, campaign progress, priorities and performance.
● Ensure the team takes ownership of agreed responsibilities and follows through on actions and deliverables.
● Work closely with Events, Operations, and Service Delivery teams to align messaging and campaigns.
● Align all marketing activity to P.A.U.L objectives and income targets, ensuring campaigns generate measurable results.
● Monitor performance metrics, including engagement rates and conversion ratios, and recommend improvements where needed.
● Share insights and analytics with directors to inform broader organisational and income generation strategy.
● Lead external creative partners and suppliers to deliver quality, on-brand outputs, as required.
● Represent the charity professionally at networking events, exhibitions, and online forums to enhance reputation and brand reach.
Decision Making & Autonomy
● Authority to plan, execute, and optimise marketing campaigns within approved strategy, budgets and brand guidelines.
● Accountable for ensuring all outreach and marketing activity is accurate, compliant, and strategically aligned.
● Responsible for making day-to-day decisions about team priorities, workload allocation and campaign activity to ensure agreed objectives and deadlines are met.
● Expected to use professional judgement when prioritising marketing opportunities and data segments, escalating only where reputational, financial or compliance risks arise.
● Expected to identify and address issues affecting delivery or performance and take appropriate action to keep activity on track.
Performance Outcomes
Success in the role will be demonstrated by:
● Achievement of objectives as set out in the KPI framework.
● Effective management of the Marketing Team, with clear priorities, workloads and accountability against agreed objectives and KPIs.
● Marketing activity being delivered on time, to a high standard and against agreed targets.
● The team demonstrating clear ownership of its responsibilities, with progress and performance regularly monitored and addressed where required.
● Growth in the volume and quality of engaged and participating donors, fundraisers, and volunteers.
● Clear, accurate reporting of campaign performance results.
● Increased brand visibility and online engagement in target audiences.
● Positive feedback from Events and Leadership Team on marketing support for talks and events.
● Maintenance of an accurate and transparent database.
● High levels of audience satisfaction and participant retention.
Professional Development
● Maintain up-to-date knowledge of digital marketing tools, third sector trends and activities, emerging income generation practices and marketing practices.
● Engage in internal and external training to strengthen campaign design, data analytics, leadership and marketing skills.
● Share insights, performance learning, and best practices with colleagues to support continuous improvement across the charity.
What you will Bring
● Experience of line managing and leading a Marketing Team, with the ability to set clear priorities, allocate workloads, monitor performance and hold team members accountable for delivering agreed objectives and targets.
● Experience managing multiple marketing campaigns within a charity or not-for-profit environment.
● Proven ability to deliver and input into marketing strategy – not just plan, but make things happen.
● Track record in analysing performance data to measure success and drive improvements.
● Confident using tools such as CRMs, Google Analytics, Ads, Canva, Mailchimp, and AI-based marketing tools (or willingness to learn).
● Strong copywriting and communication skills.
● Collaborative approach and ability to juggle competing priorities calmly and effectively.
You Will Fit Right in if.....
● You act with integrity at all times, protecting the charity’s reputation.
● You represent the charity professionally in all target audience interactions.
● You support a culture of accountability, service excellence, and growth.
● You’re a creative problem-solver who thrives in a fast-paced, purpose-driven environment.
● You love balancing big-picture thinking with practical delivery.
● You’re confident setting direction for others, holding people accountable and ensuring things get done.
● You’re comfortable making decisions, prioritising competing demands and taking ownership when things need to move forward.
● You’re curious about new technologies and willing to test new ways of reaching people.
● You bring energy, empathy, and initiative to every project.
● You believe marketing can genuinely change lives.
Why Join P.A.U.L For Brain Recovery?
● Be part of a heart-led charity making a real difference every day.
● Work in a creative, collaborative team that values innovation and learning.
● Enjoy opportunities to experiment with new tools and ideas that shape the future of our charity.
● Have the opportunity to lead and develop a growing marketing function, with real influence over how the charity builds its profile, income and reach.
Person Specification
Qualifications
Degree or qualification in marketing, leadership, communications or similar = Essential
Digital marketing certification (Google, CIM, etc.) = Desirable
Experience
Line management and team leadership experience = Essential
3+ years delivering multi-channel marketing campaigns = Essential
Experience setting team priorities, allocating workloads and monitoring delivery against objectives = Essential
Strong copywriting and content creation = Essential
Using analytics to evaluate performance = Essential
Charity or not-for-profit experience = Desirable
Skills & Competencies
Excellent project and campaign management = Essential
Strong leadership and people management skills = Essential
Ability to set clear priorities, delegate effectively and hold others accountable = Essential
Highly organised with strong prioritisation = Essential
Comfortable using CRM, email, analytics, and content tools = Essential
Full, clean driving licence = Essential
Personal Attributes
Creative, proactive, self-motivated = Essential
Emotionally aligned with the charity’s mission = Essential
Calm, resilient, adaptable = Essential
Strong communicator and collaborator = Essential
Confident in making decisions and providing clear direction to others = Essential
Job Details
Job Type: Full-time
Salary: Up to £34,000 per year
Benefits: Company pension
Experience: Marketing: 3 years (required)
Licence/Certification: Driving Licence (required)
Work Location: In person
Job Type: Full-time
Pay: Up to £34,000.00 per year
Benefits:
Experience:
- Marketing: 3 years (required)
- Team management: 1 year (required)
Licence/Certification:
- Driving Licence (required)
Work Location: In person
