In this role, you will be the driving force behind our brand's voice, responsible for planning, managing, and executing high-impact marketing campaigns. You will utilise a diverse mix of Above-the-Line channels including TV, Print, Audio, OOH, Social, Display, and Partnerships to effectively deliver our key brand messages to customers. Your will deliver multiple seasonal, brand, and promotional campaigns while ensuring they are delivered consistently on time and within budget.
Key Responsibilities:
- Line management of a campaign specialist and advisors to ensure delivery of brand communication to deadlines, channels requirements and budget.
- Ensuring clarity and accuracy of multi-channel messaging within communications and meeting creative and media objectives of the activity
- Managing a multi million pound production and media budget and ensuring compliance with financial governance.
- Building effective relationships with key internal stakeholders coaching and managing both internal colleagues and external suppliers and agencies (Media & Creative)
- Strong media knowledge and experience needed (reviewing & booking media plans alongside understanding and interpreting evolving media landscape)
- Creative adherence to templates, guidelines and brand tone of voice, ensuring messages are applied consistently and best in class
- Role model and embody leadership and inclusive behaviours, shaping great culture and fostering great decision making and feedback
- Ability to provide succinct, clear and actionable feedback to agencies and wider colleagues
- Strong communicator and relationship builder - with the ability to collaborate with other teams and channels on messages/creative and asset requirements and consistency
- Ability to plan, respond and flex communications against a dynamic trading culture
- Continual awareness of competitor activity to ensure understanding of the market and ability to make recommendations about content
- Working closely with compliance to ensure that all communication is legal and factual. (eg, Less Healthy Foods, Unit Equivalent Pricing)
In return for all your hard work, you will receive:
15% discount in store from the day you join us
Additional 10% discount card for a friend or family member
Annual bonus scheme
Career progression and development opportunities
Generous holiday entitlement
Market leading pension scheme and life assurance
Healthcare benefits including Aviva Digital GP
‘MyPerks’ giving you discount with over 850 retailers
Free parking onsite
Enhanced Family, Maternity and Paternity Leave
Private Healthcare
Car Allowance (company car provided in some instances)
Alive with activity, our modern Head Office is home to our corporate teams that make sure everything runs smoothly. Here, you’ll find comfy breakout areas, a coffee shop, Morrisons Daily and a subsidised restaurant. We are within commuting distance of Leeds, Manchester and the Yorkshire Dales - and we even have free parking!
At our Head Office you will expect to find supplier showcases, charity fundraising and celebrations all year round for the events that mean the most to our colleagues.
There’s more to our business as it’s fast paced and ever changing, as such we’ve got lots of fresh opportunities for you to play your part in our success. We’d love to meet you!
At Morrisons, we’re proud to be building a team that reflects the diversity of the communities we serve. We want every colleague to feel respected, supported and able to be themselves at work. Different voices, experiences and ways of thinking help us grow and improve and that’s good for our customers too.
We’re always looking for people from all walks of life to join us and bring their talents to our team. Together, we can build a workplace where everyone has the chance to thrive, make a difference and belong.
Technical Skills
- Strong Understanding of Google Suite & Microsoft Office
- Technical understanding of media channels and production processes
- Knowledge understanding of Clearcast, RACC, ASA and legal/compliance requirements
- Critical path management and brief writing skills
Behaviours
- Ability to work under pressure, in a fast paced environment
- Adherence to tight deadlines with a very high degree of accuracy
- Numerical, presentation and verbal skills; a clear communicator
- Strong relationship building skills with the ability to influence others to achieve desired outcomes
- Ability to coach and lead others to deliver a common goal as well as be a team player
- Strong judgement - and ability to make decisions in a timely manner without all the facts/information always available
- A passion and hunger for creative and media
Experience
- Experience of managing marketing or communications in a commercially driven environment,
- preferably retail or other well known customer facing brands
- Preferably experience working with food photography and food styling
