**This is not a trainee role. This role is strictly for candidates with 5+ years of PPC and performance marketing experience, with a strong, proven focus on lead generation**
Meta Ads & Lead Generation Specialist – Financial Services and Legal Claims
Location: Hybrid
Salary: Competitive, dependent on experience
Type: Full-time
We are looking for a results-driven Meta Ads & Lead Generation Specialist to create, manage and scale high-volume paid-social lead-generation campaigns across financial services and legal claims.
This is a senior hands-on role for someone who can turn Meta advertising into a consistent source of qualified, compliant and commercially valuable leads. You will work closely with creative, CRM, sales, operations and compliance teams to improve lead quality, conversion rates and return on ad spend.
TikTok Ads experience is preferred.
The role
You will own the day-to-day strategy and optimisation of paid-social campaigns across Facebook and Instagram, with the opportunity to support and develop activity on TikTok. You will combine strong audience strategy, compelling creative, accurate tracking and lead-quality insight to deliver scalable acquisition performance.
Key responsibilities
- Plan, launch and optimise Meta lead-generation campaigns across Facebook and Instagram.
- Create campaign structures that generate high volumes of qualified leads while maintaining cost efficiency and compliance.
- Develop and test audiences, creatives, copy, lead forms, landing pages and remarketing journeys.
- Work with creative teams to develop effective static, video and UGC-style advertising that performs across paid-social channels.
- Monitor performance against cost per lead, cost per qualified lead, lead-to-sale conversion, return on ad spend and revenue.
- Work closely with sales and CRM teams to understand lead quality and use feedback to improve targeting, creative and budget allocation.
- Ensure Meta Pixel, Conversion API, CRM integrations, offline conversion tracking and attribution are accurate.
- Identify and resolve lead-quality issues, including duplicate, low-intent or non-contactable leads.
- Support TikTok advertising activity, testing creative formats and audience strategies where commercially appropriate.
- Produce weekly and monthly performance reporting with clear insights, actions and growth opportunities.
- Ensure all campaigns meet relevant advertising, data-protection and sector-specific compliance requirements.
What we’re looking for
- Proven experience managing Meta Ads campaigns for lead generation at scale.
- Experience in financial services, legal services, claims, insurance, consumer finance or another regulated sector.
- Strong knowledge of Meta Ads Manager, Pixel, Conversion API, retargeting, lookalike audiences and lead-form campaigns.
- Experience using CRM systems, call tracking and offline-conversion data to assess real lead quality.
- A commercial understanding of the full customer journey—from ad click through to qualified lead, sale and revenue.
- Strong creative-testing mindset, with experience briefing or producing high-performing ad copy and creative.
- Experience with TikTok Ads Manager is preferred.
- Confident using GA4, Google Tag Manager, Looker Studio and performance reporting tools.
- Analytical, proactive and accountable for commercial results.
What success looks like
- A scalable pipeline of high-quality leads from Meta advertising.
- Improved lead-to-sale conversion and reduced cost per qualified lead.
- Stronger creative performance through continual testing and optimisation.
- Reliable tracking from paid social through to CRM outcomes and revenue.
- Compliant, commercially effective campaigns across financial services and legal claims.
If you can combine creative paid-social marketing with data-led optimisation to generate high-quality leads, we would like to hear from you.
Pay: £30,000.00-£40,000.00 per year
Benefits:
- Casual dress
- Free parking
- On-site parking
Work Location: Hybrid remote in Salford M50 2NP
