We build the ads products that help App developers and Gaming advertisers acquire high-value users at scale — driving ~10% of Meta revenue. Our work spans App Prospecting, Value Optimization, App Sales, Formats, and 3rd-Party Supply via Audience Network. The design team is London-based, partnering closely with PMs, Engineering and Sales.Build deep, productive relationships with FB & IG design teams to drive App Ads solutions across Meta's most important surfaces.This isn't coordination work. You'll need genuine craft credibility to influence teams you don't report into, the communication skills to shape roadmaps you don't own, and the strategic sense to spot where App advertiser needs are underserved across surfaces.You'll also partner with a fellow senior designer to ensure the Ads Manager experience for App advertisers is coherent end-to-end — so that big bets (often built web-first) serve App use cases as first-class citizens.
- Own the FoA design relationship and drive App Ads on those surfaces — Build trusted relationships with FB and IG design teams.
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Understand their priorities, earn influence through craft, and ensure App Ads use cases are championed in their roadmaps.
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Propose and design solutions — bringing the advertiser perspective they don't always have.
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Carve out new opportunities tied to business outcomes — This isn't a predefined backlog.
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You'll identify ways to unlock advertiser performance — reducing friction to install and driving in-app events, enabling high-value creative formats — and connect every idea to top-line revenue goals.
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Partner to drive Ads Manager coherence — Partner with senior designers to ensure App's highest-priority initiatives (Value Products, Playables, SOT Alignment, 1P Formats) land well on the surfaces that matter.
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Navigate complexity with clarity — The App Ads ecosystem involves multiple optimisation products, cross-platform signals, and competitive dynamics that shift quarterly.
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Hold that complexity while producing work that is clear, compelling, and actionable for partner teams with their own priorities.
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6+ years designing software products with a focus on user experience, interaction, and visual design that meet business objectives
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Craft that earns influence — Your systems-level design and execution are strong enough that senior FB/IG designers want to collaborate with you. You build trust quickly through the quality of your work
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Exceptional relationship-building and communication — You find mutual wins with partner teams and communicate sharply across sessions, critiques, proposals, and reviews
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Proven ability to navigate extreme complexity — You thrive in ambiguity, bringing clarity to deeply interconnected systems with many stakeholders
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Product sense that runs ahead of the brief — You proactively identify unmet needs, propose solutions, and ship work tied to business outcomes. A product partner, not a downstream executor that builds capacity in your PM
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Defaults to collective outcomes — You share ideas generously, pick up work between the cracks, and prioritise team impact over personal credit — essential in a cross-boundary role
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Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
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Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
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Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
