Sales Development Manager
Simply COLLECT is a UK-based Direct Debit and recurring payments provider, supporting businesses with secure, compliant, and efficient payment collection solutions. We work with organisations across sectors including leisure, memberships, subscriptions, education, and service-based businesses, helping them automate and simplify recurring payments through Bacs Direct Debit solutions.
We are seeking an experienced and commercially driven Sales Development Manager to lead the development of our sales pipeline, marketing-driven lead generation strategy, and CRM-led sales processes.
This is an office-based role for someone who can build structure, identify opportunities, and drive measurable growth.
Salary
£30k-Negotiable
Role Overview
The Sales Development Manager will be responsible for developing and implementing a scalable sales and lead-generation process for Simply COLLECT. The successful candidate will build structured pipelines, create follow-up and onboarding workflows using CRM systems, identify new market opportunities, and support the overall commercial growth of the business.
This role requires a strong understanding of both sales development and digital marketing, with proven experience in generating qualified leads and converting opportunities into long-term business relationships.
The ideal candidate will have experience within SaaS, fintech, payments, subscriptions, or service-based B2B environments and understand how structured CRM systems and marketing automation contribute to revenue growth.
Key Responsibilities
Sales Pipeline Development
- Design, implement, and manage a complete lead generation and sales pipeline process.
- Develop structured onboarding journeys for new clients using CRM automation and sales workflows.
- Create and maintain sales forecasting and reporting processes.
- Improve conversion rates through effective lead qualification and follow-up strategies.
- Build scalable outbound and inbound sales processes.
Business Development
- Identify and develop new markets and industries where Simply Collect’s services can add value.
- Research competitor offerings and market positioning, including payment/admin providers other recurring payment providers.
- Develop strategic partnerships and referral opportunities.
- Generate new business opportunities through networking, outreach campaigns, digital marketing, and prospecting.
- and supervising the day-to-day performance of the customer care and sales support team.
CRM & Sales Systems
- Manage and optimise CRM systems to ensure accurate tracking of leads, opportunities, and client communication.
- Create automated follow-up systems and sales workflows that create consistency.
- Develop KPI reporting and sales activity reports.
- Ensure consistency in lead management and customer onboarding.
Marketing & Lead Generation
- Support and develop digital marketing initiatives including:
- LinkedIn outreach campaigns
- Email marketing campaigns
- SEO and website lead generation strategies
- Paid advertising opportunities using facebook etc
- Content and brand awareness campaigns
- Work alongside management to strengthen brand positioning and market visibility.
- Analyse campaign performance and recommend improvements.
Commercial Growth
- Contribute to overall business growth strategies.
- Support revenue growth targets through proactive sales activity.
- Assist in refining sales messaging, propositions, and market positioning.
Team Supervision & Customer Care Management
- Provide day-to-day supervision and support to the existing customer care team.
- Monitor team performance against sales and service targets.
- Assist in motivating and developing team members to maximise productivity and conversion opportunities.
- Ensure customer interactions are professional, commercially focused, and aligned with company standards.
- Support staff with time management, accountability, workflow organisation, and general performance management.
- Conduct regular team reviews, coaching, and performance monitoring.
- Help create a positive, performance-driven office culture.
Essential Skills & Experience
- Proven track record in sales development, business development, or sales management.
- Online advertising experience with proven track record, strong understanding of digital marketing and online lead generation.
- Experience creating and managing structured sales pipelines.
- Strong knowledge of CRM systems and sales automation platforms.
- Experience developing lead generation and customer acquisition strategies.
- Commercial awareness with the ability to identify growth opportunities.
- Strong communication and relationship-building skills.
- Experience in B2B sales environments.
- Ability to work independently and implement processes from the ground up.
- Excellent organisational and reporting skills.
Desirable Experience
- Experience within:
- Fintech
- Payments
- Direct Debit services
- SaaS platforms
- Subscription-based businesses
- Understanding of Bacs Direct Debit processes.
- Experience using systems such as HubSpot, Salesforce, Pipedrive, or similar CRM platforms.
- Knowledge of compliance-led industries and regulated environments.
- Experience managing a small team
Key Personal Attributes
We are looking for someone who is:
- Results-driven and commercially minded
- Highly organised and process-oriented
- Proactive and self-motivated
- Analytical and data-driven
- Confident building relationships with decision-makers
- Comfortable introducing structure and accountability into sales processes
- Ambitious and focused on long-term business growth
Performance Measures
Success in this role will be measured against:
- Qualified leads generated
- Pipeline growth and management
- Conversion rates
- Revenue contribution
- CRM adoption and process improvements
- Marketing campaign performance
- New market development opportunities
What We Offer
- Competitive salary and comission structure
- Opportunity to shape and develop the company’s sales strategy
- Collaborative and growing business environment
- Exposure to fintech and recurring payments innovation
- Supportive management team with growth ambitions
Pay: £30,000.00-£40,000.00 per year
Benefits:
- Casual dress
- On-site parking
Experience:
- B2B sales: 2 years (preferred)
Work authorisation:
- United Kingdom (preferred)
Work Location: In person
