Founded in 1984, AFL is an industry-recognized global leader in optical fiber network infrastructure. Our customer-first, high-speed fiber network solutions serve various markets – including energy, enterprise, and hyperscale – across 130+ countries. Products and services include single- and multi-mode optical fiber cable, test and inspection equipment, and our award-winning Data Center Interconnect solution, enabling centralized resource management for enhanced performance across multiple data center facilities.
Responsibilities:
Strategy Translation and Deliverable Scoping
- Translate vertical marketing strategy from the Solution Marketing Manager (Data Center) into scoped deliverables, project schedules, and clear acceptance criteria
- Develop and maintain MSS briefs covering campaigns, launches, web updates, content, video, design, and event assets
- Help prepare launch plans, briefing documents, and internal communications for solution and product releases
- Support the Solution Marketing Manager and Technical Copywriter with research, persona development, content ideation and roadmaps, and competitive intelligence inputs as needed
Deliverable Managementand Cross-Functional Coordination
- Manage end-to-end execution of marketing deliverables, ensuring launch and campaign assets are delivered on time and to required quality standards
- Coordinate cross-functional workflows across PLM), SE, Market Development, Corporate Marketing, and external agencies
- Brief and coordinateMSS(web/digital, design, video,photography,events) with clear priorities, scope, and service expectations; lead quarterly planning and briefing sessions to align deliverables to business priorities, proactively manage dependencies and risks, and ensure commitments and deadlines are achieved
- PartnerwithPLM and SE to gather technical inputs,validateaccuracy, and align content to product roadmaps and customer applications
- Coordinate with Market Development to integrate market insights,value propositions, go-to-marketobjectives,regulatory updates, and customer intelligence into marketing deliverables
- In collaboration with the Technical Copywriter, manage editorial calendars, asset libraries, and content lifecycles — approvals, version control, updates, and retirement of outdated assets
- Support the Campaign Manager on integrated campaign execution, sequencing, and channel activation across web, social, paid media, PR, and partner programs
- Maintain a single, transparent view of in-flight work— owners, status, dependencies, and risks — and escalate execution risks, resource conflicts, and timeline issues to the Solution Marketing Managers
- Ensure brand, messaging, and quality consistency across deliverables
Performance Monitoring, Analytics, and GTM Alignment
- Monitor campaign analytics, budget status, MSS SLA adherence, and deliverable health to keep go-to-market execution aligned to strategic priorities
- Track and report on KPIs: deliverable on-time rate, content engagement, lead generation, campaign performance, and pipeline contribution
- Maintain dashboards and recurring reports for the Solution Marketing Managers, the Director of Solution Marketing, and Business Unit stakeholders
- Track quarterly OKRs and contribute to team reviews and quarterly business reviews
- Surface insights and recommendations from performance data to inform vertical strategy, content refresh, and campaign optimization
- Support budget tracking and reconciliation across vertical campaigns, content production, events, and partner programs
Messaging, Positioning, and Go-to-Market Support
- Support the Solution Marketing Manager to craft compelling messaging
- Contribute to the development of content roadmaps covering thought leadership, solution launches, and product messaging, supporting the creation of amplification content such as social posts and internal bulletins
- Draft the social media content calendar andfinalizeitmonthly with the Solution Marketing Managers and Campaign Manager to align messaging, priorities, and campaign focus
- Manage event planning and execution across the EMEA region, coordinating with the US events team to align annual event calendars, prioritize participation, and ensure consistent activation across regions whererequired
Required
- Bachelor's degree in Marketing, Business, Communications, or related field
- 3–5 years of B2B marketing experience in solution marketing, product marketing, marketing operations, or campaign coordination
- Demonstrated experience translating marketing strategy into scoped deliverables, briefs, and project plans
- Experience managing cross-functional marketing workflows across product, engineering, sales, and shared services
- Strong project management skills with a track record of delivering on time and to quality across multiple concurrent initiatives
- Experience working with marketing analytics, dashboards, and performance reporting
Preferred
- Exposure to fiber optic networks, network infrastructure, or related technical product portfolios
- Experience supporting solution or product launches in a global B2B environment
- Experience working with Marketing Shared Services models or agency partners under SLAs
This role will be based in Milton Keynes hybrid office & home working
