We’re looking for a PPC Specialist to join our team in either St Albans, London or Cheltenham. This could be a hybrid role for the right person. This is a pivotal role, leading our PPC (Google Ads and Paid Social) team, so you’ll need several years of experience.
We’re growing our PPC department and are looking for a talented individual to show us the way – you’ll be innovative, keen to experiment and wanting to get your hands dirty.
Working across a range of client accounts, no two days will be the same and you’ll get to test your skills to the max in a variety of industries and budgets. You’ll lead the work of the PPC team and get to share your skills – training and developing them to support you.
We make decisions based on data, so you’ll be happy digging deep into our client’s campaigns to assess success and be happy to share your idea on how we can constantly improve results for our clients.
We would prefer someone with agency experience, but we’re pretty open-minded so if your background is in an in-house role, you’re passionate and you fit the criteria, we’d love to hear from you.
Responsibilities:
- Build, execute, and manage PPC campaigns across Google Ads and various social media platforms such as Facebook, Instagram, LinkedIn, and Twitter
-
Perform thorough keyword research, ad grouping, and audience targeting to optimise campaign reach and effectiveness
-
Monitor and adjust bids, budgets, and campaign settings to ensure maximum ROI and adherence to budget constraints
-
Analyse campaign performance data, generate detailed reports, and provide actionable insights
-
Collaborate with cross-functional teams to integrate PPC campaigns with overall client marketing strategies
-
Stay current with PPC and paid social trends, tools, and best practices to continuously refine and enhance campaign strategies
-
Implement A/B testing to compare different campaign strategies and improve overall results
-
Participating in client meetings to present campaign results, discuss strategies, and gather feedback
You’ll be:
-
Analytical and data orientated
-
A team player
-
A problem solver
-
Willing to share your knowledge and expertise with the rest of the team
-
Someone who embraces success and failure equally – there’s no room for egos
You’ll have:
-
Several years of PPC (Google Ads and Paid Social) experience
-
An in-depth knowledge of PPC best practices – bidding strategies and best practices
-
A passion for AI and how we can use it to produce even better work for our clients, in less time.
-
Excellent analytical skills to interpret data and adjust campaigns to meet objectives (proficiency in Google Analytics desired)
-
A desire to see our clients succeed
-
A strong attention to detail
-
A growth mindset – you’ll be aware of your strengths and weaknesses and willing to work on them
