Position Overview: We are seeking an Email Marketing Executive who will be responsible for developing and executing email marketing campaigns to promote our products, engage our customers, and drive sales. The ideal candidate will have a passion for digital marketing, a keen eye for detail, and a data-driven mindset.
Key Responsibilities:
- Develop and implement effective email marketing strategies to achieve business goals and objectives.
- Create, design, and send email campaigns, including newsletters, promotional offers, and product launches.
- Segment email lists based on customer behavior, preferences, and demographics to ensure targeted and personalized communication.
- Monitor and analyze the performance of email campaigns, including open rates, click-through rates, and conversion rates, to identify areas for improvement.
- Conduct A/B testing to optimize email content, subject lines, and layouts for better performance.
- Manage and grow the email subscriber list while ensuring compliance with relevant data protection regulations.
- Collaborate with the marketing team to align email campaigns with overall marketing strategies and brand messaging.
- Use email marketing software and tools to schedule, automate, and track campaigns.
- Stay updated with the latest trends and best practices in email marketing and implement innovative ideas to enhance campaign effectiveness.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in email marketing, preferably within the fashion or retail industry.
- Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo).
- Strong understanding of email marketing metrics and analytics.
- Excellent written and verbal communication skills.
- Creative thinking and the ability to design visually appealing email templates.
- Strong attention to detail and the ability to work independently.
- Knowledge of HTML/CSS for email template customization is a plus.
- Familiarity with data protection laws and best practices for email marketing
Other Information:
- Salary £25,000 - £30,000 depending on experience
- 20 days annual leave plus bank holidays
- Monday to Friday, 09:00 - 17:00
Job Type: Full-time
Pay: £25,000.00-£30,000.00 per year
Benefits:
- Casual dress
- Employee discount
- On-site parking
Application question(s):
- Do you have any experience with email marketing software? If YES, what software?
Education:
Experience:
- Email marketing: 2 years (required)
Work Location: In person
