Want to do marketing that genuinely influences a business?
Intermedical (UK) Ltd is looking for an experienced, commercially intelligent and genuinely hands-on Marketing Manager to work directly with our Acting Managing Director and help shape the next stage of our growth.
Founded in 1997 and approaching 30 years in healthcare, Intermedical has developed into one of the UK's established specialist cardio-respiratory and medical equipment businesses, with annual revenues approaching £12 million.
Respiratory healthcare sits at the heart of our heritage. We work extensively across the NHS, primary and secondary care, private healthcare and direct-to-consumer markets, partnering with leading international medical-device manufacturers and holding strong positions across several specialist healthcare sectors.
Our business includes:
Intermedical Cardio Respiratory: Specialist cardio-respiratory diagnostics and medical technology. intermedicaldirect.co.uk
Primary Care Supplies: Medical equipment, diagnostics, furniture and consumables for primary care and the wider healthcare professional market
primarycaresupplies.co.uk
Defib Supplies: Our specialist AED and defibrillation e-commerce business. defibsupplies.co.uk
Intermedical Homecare: Our B2C respiratory and portable oxygen division. portableoxygen.co.uk
Our customers range from respiratory consultants, NHS hospitals and GP practices to commercial organisations, distributors and individual consumers.
That creates a marketing environment few roles can offer: Healthcare + Medical Technology + NHS + B2B + B2C + E-Commerce + Digital + AI
A small team with significant influence
Intermedical is deliberately not a large corporate organisation.
We have a highly experienced, long-standing team, very low staff turnover and a strong reputation for efficiency, specialist knowledge, innovation and customer service.
Our operational structure and systems are mature, but our approach to strategy remains agile and entrepreneurial.
Marketing sits at the heart of that process.
Good ideas do not need to pass through multiple layers of management. You will work directly with the Acting Managing Director, have genuine access to commercial decision-making and be able to see the impact of your work.
The opportunity
This is not a caretaker marketing role.
You will help define the marketing strategy for the company and lead its delivery across multiple divisions, brands and customer groups.
You will manage and develop two Marketing Associates while remaining genuinely hands-on yourself.
We want somebody capable of moving confidently between:
- Marketing and brand strategy
- B2B and B2C marketing
- SEO and PPC
- E-commerce
- Email and database marketing
- Websites and conversion
- Social media strategy
- Analytics and ROI
- Product launches
- Content and creative
- Traditional marketing
- AI and automation
- Sales and marketing alignment
You could be discussing a new market opportunity with the Acting MD in the morning and analysing SEMrush data, reviewing Google Ads, improving an e-commerce journey or developing a campaign with your team and specialist suppliers that afternoon.
Think like a strategist. Execute like a practitioner.
Your toolkit
You should have strong practical knowledge of modern marketing technologies including:
- SEMrush
- Google Analytics 4
- Google Ads
- Google Search Console
- WordPress
- Magento or comparable e-commerce platforms
- Email marketing and marketing automation platforms
- Adobe Creative Suite
- Generative AI
- AI agents and AI-assisted marketing workflows
You do not need to be a developer, programmer or specialist designer.
You do need to understand the technology well enough to use it intelligently, make commercial decisions, develop your team and challenge specialist suppliers when required.
About you
We are looking for somebody with:
- A recognised degree or professional qualification in Marketing, Digital Marketing or a closely related discipline
- CIM, IDM or equivalent professional qualifications welcomed
- At least five years' experience in a senior marketing role
- Experience leading and developing a small marketing team
- Proven experience creating and delivering marketing strategy
- Strong hands-on digital marketing capability
- Strong SEO and PPC experience
- Experience developing social media strategy across platforms such as LinkedIn, Instagram and Facebook
- E-commerce experience
- Excellent copywriting and communication skills
- Practical image and video editing capability
- Strong analytical and commercial judgement
- Experience using data to improve marketing performance
- A practical understanding of AI, automation and emerging marketing technologies
Healthcare or medical-device experience would be advantageous, but it is not essential.
We would rather recruit an exceptional marketer who is curious, commercially sharp and capable of learning technical markets than limit ourselves to one industry.
Who will thrive here?
Someone who is:
Structured but entrepreneurial.
Analytical but creative.
Commercial but customer-led.
Strategic but hands-on.
Confident but curious.
Innovative but disciplined.
Constructively disruptive.
Someone who is prepared to challenge the way things are done — but also has the intelligence, data and commercial judgement to prove when there is a better way.
Why Intermedical?
You will join a successful, stable and highly efficient business with established infrastructure, sophisticated systems, strong brands and an excellent reputation in its markets.
But we remain small enough for one talented person to make a very visible difference.
You will have:
- Direct access to the Acting Managing Director
- Responsibility for the marketing budget
- Genuine strategic influence
- Ownership across multiple brands and markets
- Significant digital and e-commerce responsibility
- Freedom to test intelligent new approaches
- Support for AI and automation
- A small team to lead and develop
- Access to internationally recognised medical technologies
- The opportunity to see your ideas turn into measurable commercial results
Most importantly, this is intended to be a long-term appointment.
As Intermedical continues to grow, we want the successful person to grow with us — increasing their responsibility, influence and contribution to the business over time.
If you want to become a key part of a successful company and help determine where its marketing goes next, we'd like to hear from you.
Interested?
Please send us your CV together with a short covering statement explaining:
- Why this role and Intermedical appeal to you
- A marketing strategy or campaign you personally created and delivered
- The commercial impact it achieved
- Your practical digital and e-commerce experience
- How you currently use AI or automation within marketing
- Your experience leading and developing junior marketers
Shortlisted candidates will receive the full Job Description and will be invited to a face-to-face interview. Candidates progressing through the process may also be asked to complete a short practical marketing exercise.
We are not looking for somebody to maintain our marketing.
We are looking for somebody who wants to help define where it goes next — and make it happen.
Pay: £42,000.00-£47,000.00 per year
Benefits:
- Company pension
- Free parking
- On-site parking
Work Location: In person
