Programmatic Director
Zenith | Publicis Groupe | London
We are hiring a Programmatic Director to help shape and deliver world‑class programmatic strategies for one of Zenith’s most exciting global high street fashion client. This is a senior, hands‑on role where you’ll influence full‑funnel activation, elevate performance, and lead a talented team within our international network. You’ll work at the intersection of strategy, innovation and operational excellence, using data, creativity and collaboration to drive meaningful business growth. If you’re passionate about programmatic and enjoy turning complexity into clarity and impact, we’d love to meet you.
What you’ll be doing
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Leading the strategic and operational delivery of full‑funnel programmatic campaigns across display, video, YouTube, DCO and high‑impact formats.
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Ensuring consistently high standards across activation, optimisation, QA, brand safety, tagging and performance delivery.
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Acting as a trusted programmatic advisor to clients, clearly translating results into insight and future opportunities.
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Partnering closely with planning, performance, search and social teams to drive holistic efficiency and maximise ROI.
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Owning financial accuracy across programmatic activity, including forecasting, PO management and budget tracking.
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Managing and developing a pod of five, creating clarity around priorities, supporting growth, and encouraging autonomy.
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Driving continuous improvement by evolving workflows, sharing best practice and championing innovation across the agency.
Skills
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Strong experience in programmatic within a digital or media agency, or across the programmatic ecosystem.
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A solid understanding of the digital advertising landscape, including DSPs, SSPs, data and measurement frameworks.
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Proven ability to translate strategy into clear, effective activation that delivers commercial impact.
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Experience leading and developing people, with a collaborative and supportive leadership style.
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Confidence managing multiple priorities while maintaining attention to detail and delivery standards.
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A curious, analytical mindset with the ability to problem‑solve and optimise performance.
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Clear and engaging communication skills, with the ability to build trust across teams and with clients.
