Why this role
Lurio has paying customers who love it and a product that demos brilliantly. What we do not have yet is proof of exactly who buys, why they buy, and where to find more of them, repeatably. That proof is this role. This is not a scale-the-machine job, it is a find-the-machine job: tight experiments across message, audience, and channel until the numbers tell us what to double down on.
What you'll actually do
- Get closer to our users than anyone. Talk to the people who paid, the people who signed up and stalled, and the people who left, then turn what you hear into sharper positioning and landing pages you test within the week.
- Own activation. More of the people who sign up should reach a finished deck they are proud to send, and you will find where they drop and fix it.
- Run one or two channels at a time, properly, in weekly experiment cycles. Kill what does not move signups without ego, double down on what does.
- Build in public alongside the founders. Lurio is a product people love to show off, so give them reasons to.
Who you are
- You are a builder, not a brief-writer. You ship, measure, and kill your own ideas without ego.
- You have done zero-to-one growth before, at an early-stage startup or on something of your own, and you can talk specifics: what you tried, what failed, what worked, and the numbers behind it.
- You hear 'we do not fully know our ICP yet' and treat it as the job, not a blocker.
- Bonus: a creative streak, and the instinct for making things people want to share.
What success looks like
A rough picture of your first chapter here, not a checklist.
- We know which segment converts, what message lands with them, and why, backed by numbers rather than instinct.
- At least one acquisition channel works and repeats, documented well enough that spend or a second hire could scale it.
- Signup to first finished deck has measurably improved, and we know which changes did it.
- There is a weekly experiment rhythm the whole company can see: what we tried, what we learned, what is next.
The honest bit
We are pre product-market fit and we say so out loud: real paying customers, real usage, and everything else still to prove. There is no big budget to hide behind and no funnel to inherit. Growth here comes from craft, speed, and talking to users, and that is the fun part if it is your kind of fun. You will work hand in glove with the founders, and growth strategy is yours to own: you set the direction, we build alongside you. A build-alongside role, not a lone-wolf one.
Logistics
- Remote-first, UK / Europe friendly
- £70k to £100k base, plus meaningful equity
- Reporting straight to the founders
Pay: £70,000.00-£100,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Flexible schedule
- Work from home
Application question(s):
- Have you owned growth at a pre-product-market-fit startup (or grown something of your own from zero), where you ran the experiments yourself rather than briefing others?
- Have you personally taken at least one acquisition channel from zero to a repeatable source of signups or customers, and can you walk us through the numbers behind it?
Work authorisation:
- United Kingdom (preferred)
Work Location: Remote
