Job Introduction
The Website and Intranet Officer is responsible for maintaining and developing YMCA St Paul's Group's website and intranet to ensure they are accurate, engaging, accessible and effective.
The role works with teams across the organisation to create and manage content, improve user experience, support internal communications and use data to drive continuous improvement across digital channels.
The postholder will lead the day-to-day management and continuous improvement of the website and intranet, working closely with external suppliers who provide technical development and specialist support. The intranet is well established, with activity typically focused on content updates, user support and continuous improvement.
The postholder will act as the organisation's website and intranet subject matter expert, leading continuous improvement through data, user insight and digital best practice.
Organisation Context:
YMCA St Paul’s Group is a charity and registered housing provider whose mission is to be an inclusive Christian Association transforming communities so that all young people can belong, contribute and thrive. As a member of the wider YMCA Federation, our vision is of places where young people thrive and communities flourish.
As one of the largest YMCAs in Europe and one of the largest providers of supported housing in London, we provide supported housing services, health and wellbeing services, education and training services through its health and wellbeing centres, children, youth and family programmes, including nurseries, after school clubs and soft play centres.
Being part of YMCA St Paul’s Group means not only working for a great London based charity that has supported young people and communities for over 150 years but also being part of a national association and global movement.
We are one of the UK’s Top 100 Best Workplaces™ 2026 and have also been recognised as one of the UK’s Top 100 Best Workplaces for Development™ 2026.
Duties and Responsibilities:
Website Management
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Manage and maintain the organisation's WordPress website, ensuring content, functionality and user journeys remain effective, secure and up to date
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Maintain website content, ensuring information is accurate, current and easy to find
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Create, edit and publish web pages and digital content
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Monitor website functionality and resolve issues promptly
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Support website development projects and enhancements
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Ensure a positive user experience across desktop and mobile devices
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Manage relationships with website development agencies and suppliers, ensuring work is delivered to agreed standards, budgets and timescales
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Monitor, evaluate and continuously improve website performance through data analysis, user research, testing and evidence-based recommendations
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Monitor and optimise key conversion journeys, ensuring the website supports organisational objectives relating to enquiries, applications, bookings and engagement
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Champion accessible and inclusive digital design, ensuring content and functionality meet recognised accessibility standards
Search Engine Optimisation (SEO), Answer Engine Optimisation (AEO), and Generative Engine Optimisation (GEO):
- Monitor and improve website visibility and performance across search engines and AI-powered discovery platforms, applying SEO, AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) best practice
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Conduct keyword research and optimise website content, metadata, structure and information architecture to improve search visibility and increase the likelihood of content appearing in search results, featured snippets and AI-generated responses
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Identify opportunities to improve content discoverability through search engines, answer engines and AI-powered search experiences
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Identify SEO issues and work with the team and external suppliers to implement improvements, as required
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Lead ongoing improvements to website content, structure, accessibility and user journeys to improve organic search rankings, increase web traffic and support the effectiveness of externally managed Google Ad Grants campaigns
Intranet Management:
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Maintain and develop the organisation's intranet platform
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Ensure key resources, policies and information are accessible to staff
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Support colleagues to create and manage intranet content
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Promote engagement through news, updates and internal campaigns
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Improve navigation and usability based on staff feedback
Analytics and Reporting:
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Develop and deliver website performance reporting and analysis, providing actionable insights and recommendations that support operational teams to make data-driven decisions, improve user experience and maximise engagement and conversions
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Track, analyse and report on website performance against agreed strategic key performance indicators (KPIs), ensuring digital activity supports organisational growth, engagement, service delivery and income generation objectives
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Use tools such as Google Analytics, Google Tag Manager and Google Search Console to track performance, monitor KPIs and identify opportunities to improve website effectiveness
Digital Governance, Compliance and Risk Management:
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Ensure the website and intranet comply with UK GDPR and data protection requirements by regularly reviewing content, forms, tracking technologies and data collection processes, escalating issues to the Data Protection Officer, as required
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Ensure website and intranet content complies with accessibility, copyright and data protection requirements
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Maintain processes for content governance, quality assurance, user permissions and publishing control
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Support the implementation and monitoring of cookie consent and privacy management tools
General – All Staff
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Attend all relevant training and development programmes.
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Attend all relevant cross-departmental and corporate meetings as and when required.
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Undertake all duties with regard to the Association’s Equal Opportunities and Diversity Policy and other policies and procedures adopted by the Association
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To be aware of and comply with safe working practices as laid down under the Health and Safety at Work Act and to attend training as required
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Respect the Christian ethos of the YMCA and uphold its values
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Undertake any other duties as requested by your line manager
What we offer:
At YMCA St Paul's Group, we prioritise improving diversity and inclusion in the workplace and our services. We value your authenticity and unique voice and encourage you to share your opinions. You will have the opportunity to be a catalyst for change by actively participating in our Employee Resource Groups.
You can learn, grow, and reach your full potential as a team member. We are committed to your development and will support your personal growth journey. Our comprehensive learning and development programme includes training, qualifications, and on-the-job experience, ensuring that you have the skills necessary for your role while offering continuous development and advancement opportunities.
In addition, you will have access to a range of benefits which will support you in mind, body, and spirit, which include:
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Free gym access across our sites.
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Discounts from major retailers and supermarkets.
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Free access to well-being and counselling services.
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The ability to work from a range of outer London work locations.
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Career development programmes to help you thrive.
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Family-friendly policies to help you balance work-life, including enhanced maternity pay.
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Life Assurance (permanent contracts only).
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For a complete list of our staff benefits, please click here.
Please note: We will assess applications as they come in and may invite candidates to interview before the closing date. As a result, we reserve the right to close this vacancy early if we receive sufficient suitable applications.
