Google Ads & Lead Generation Specialist – Financial Services and Legal Claims
Location: Hybrid
Salary: Competitive, dependent on experience
Type: Full-time
We are looking for an experienced, commercially driven Google Ads & Lead Generation Specialist to own and scale high-volume paid-search acquisition across financial services and legal-claims campaigns.
This is a senior hands-on role for someone who understands that clicks are not the goal—high-quality, profitable, compliant leads are. You will manage annual Google advertising budgets in excess of £1 million, working closely with CRM, sales, operations and compliance teams to improve lead quality, conversion rates and return on ad spend.
The role
You will take ownership of Google Ads strategy and daily performance across high-intent lead-generation campaigns. From keyword research and account structure to landing-page testing, CRM reporting and lead-quality analysis, you will be responsible for building an acquisition engine that can scale.
Key responsibilities
- Plan, launch and optimise Google Ads campaigns across Search, Performance Max, Display, YouTube and remarketing where appropriate.
- Manage and deploy annual paid-media budgets exceeding £1 million, ensuring spend is allocated efficiently against commercial targets.
- Generate high volumes of qualified leads across financial services and legal claims.
- Build keyword, audience and bidding strategies focused on intent, quality and profitability—not vanity metrics.
- Monitor search terms, conversion data, cost per lead, cost per qualified lead, conversion-to-sale rate and return on ad spend.
- Work with internal teams to track the full customer journey from first click through to qualified lead, appointment, sale and revenue.
- Ensure CRM integrations, offline conversion tracking, call tracking and attribution are accurate and reliable.
- Analyse lead-quality feedback and use it to continuously refine targeting, messaging, exclusions and budget allocation.
- Lead landing-page and conversion-rate optimisation initiatives, including A/B testing of page structure, forms, copy, calls to action and user journeys.
- Produce clear weekly and monthly performance reports, with practical recommendations and accountability for results.
- Keep activity compliant with applicable advertising, data-protection and sector-specific rules.
What we’re looking for
- Proven experience managing significant Google Ads budgets for high-volume lead generation.
- Strong track record in financial services, legal services, claims, insurance, consumer finance or another regulated sector.
- Expert-level Google Ads knowledge, including Search, bidding strategies, conversion tracking, audiences and account structure.
- Experience working with CRM systems, call tracking and offline-conversion imports.
- A strong understanding of lead quality, sales pipelines and the difference between a cheap lead and a valuable customer.
- Experience improving landing-page conversion rates and working with developers, designers or marketing teams to test and improve journeys.
- Confident with Google Analytics 4, Google Tag Manager, Looker Studio and performance reporting.
- Analytical, commercially minded and comfortable making decisions based on data.
- Highly organised, proactive and able to take full ownership of performance.
What success looks like
- Increased volume of qualified leads without sacrificing lead quality.
- Lower cost per qualified lead and improved conversion from lead to customer.
- Clear visibility from Google Ads spend through to CRM outcomes and revenue.
- Scalable campaigns that meet commercial targets while maintaining compliance.
- Continuous improvements to landing pages, tracking and acquisition efficiency.
If you have the experience to turn significant Google Ads investment into high-quality, revenue-generating leads in financial services and legal claims, we would like to hear from you.
Pay: £30,000.00-£40,000.00 per year
Benefits:
- Casual dress
- Free parking
- On-site parking
Work Location: Hybrid remote in Salford M50 2NP
