We are seeking an experienced professional for the role of Director, UKI Sales Strategy and Operations , to play a pivotal role in shaping and accelerating Adobe’s evolving go-to-market strategy across one of the largest and most strategically important regions in EMEA. Spanning the UK, Ireland, Middle East, and Africa, the UKI region presents a dynamic and fast-paced environment where operational excellence, customer focus, and scalable growth are critical to success. This role is a strategic partner to Sales leadership, responsible for driving business performance through data-driven decision-making, forecasting and pipeline management rigor, and the execution of best-in-class sales operating rhythms.
Joining at a transformative moment for the business, you will help craft, develop, and optimize the future of our regional operations by partnering closely with both cross-functional leaders and centralised Sales Strategy and Operations teams . You will lead the development and implementation of the regional Go-To-Market strategy, oversee territory and capacity planning, and drive operational consistency and revenue predictability across the business. With a strong customer experience mindset, you will continuously refine business models and operational frameworks to support sustainable growth and high-performing teams.
What you’ll do:
- Partner with regional Sales leadership to drive strategic growth, operational excellence, and execution of the Go-To-Market (GTM) strategy across the UKI region.
- Lead annual, quarterly, and monthly business planning processes, including forecasting, operating rhythms, and performance reporting.
- Drive executive-level business reviews and presentations and deliver data-driven insights to support strategic decision-making and revenue predictability.
- Design and optimize sales operating models, including territory planning, account segmentation, capacity planning, and quota setting.
- Champion operational excellence by challenging existing processes and implementing scalable improvements across sales systems and procedures.
- Deliver actionable insights on pipeline health, deal velocity, win rates, and sales performance
- Lead sales productivity and efficiency initiatives focused on customer success, pipeline growth, bookings performance, and ecosystem alignment.
- Standardize pipeline management, opportunity management, and account planning practices in alignment with EMEA Sales Excellence initiatives.
- Partner cross-functionally with business leaders to improve collaboration and execution.
- Serve as a trusted advisor and primary operational point of contact for regional stakeholders, resolving issues and driving alignment across teams.
- Build and lead a high-performing Sales Operations organization by setting clear priorities, success metrics, and development opportunities for the team
What you’ll need to succeed:
- A self-starter with deep experience in Sales or Revenue Operations within large, enterprise software organizations, ideally including regional market expertise.
- Proven ability to lead, develop, and inspire high-performing teams within complex, matrixed B2B environments.
- Deep understanding of enterprise Go-To-Market (GTM) models, sales processes, forecasting, pipeline management, quota setting, and territory design.
- Strong analytical, financial, and operational acumen, with the ability to translate complex data into actionable, executive-level insights and business strategies.
- Demonstrated success driving forecast accuracy, pipeline quality, operational efficiency, and revenue predictability at scale.
- Excellent communication, presentation, and stakeholder management skills, with the ability to influence senior leaders and align cross-functional teams.
- Skilled in diagnosing ambiguous business challenges and turning them into clear operating plans, scalable processes, and measurable outcomes.
- Experience inspiring and l anding large-scale change management initiatives, including process optimization, tool adoption, and organizational transformation.
- Resilient, adaptable, and comfortable operating in fast-paced, high-growth environments with strong ownership and accountability.
- Outspoken and creative problem solver with a diplomatic approach who operates at the highest level of integrity
- A high-performance people leader, experience leading and developing a strong regional team with a track record of engaging and growing diverse talent to greater success
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
Let’s Adobe together
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email
[email protected] or call +1 408-536-3015.
AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience .
