This is a unique marketing role within the UK business that involves working closely with, and serving as the main point of contact for, the BEAR global marketing team, while also having direct responsibility for all elements of the marketing mix for Peter's Yard Crackers.
Key focus areas of the role itself and where you will spend the majority of your time:
BEAR:
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Be the main point of contact between the global team and UK sales team, ensuring to keep the UK market requirements front and centre when in development and challenging the global teams where appropriate.
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Develop an annual plan in collaboration with sales that addresses our key issues and builds our KPIs for growth.
- Keep consumer insight at the heart of brand strategy whilst also applying a commercial lens
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Continually analyze portfolio performance and keep the brand proposition ahead of the competition, ensuring the optimum range on the shelf in channel, incl. formats and sub ranges.
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Execute EPD and NPD with excellence, through from sell-ins to activating on social and with influencers. Driving both visibility and talkability to ultimately drive penetration and conversion.
- Work in collaboration with the global team on the optimum execution of our digital first strategy (paid media) and instore activation with clear evaluation and the ability to recommend how to build upon the plan.
- Manage our digital and social brand presence delivering relevancy and meaningfulness to our consumers.
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The ability to define and build a ‘community’ that is executed with excellence locally, whether that be events, partnerships, collaborations.
- Manage the marketing budget and its reporting to ensure the team is always spending efficiently.
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Responsibility for 2 direct reports at Brand Manager level who will drive execution of the strategic plan.
PETERS YARD
Peter’s Yard is a UK focussed brand where ownerships sits within the UK.
Peter’s Yard is a growing sourdough bakery business that combines Swedish tradition with British craft and natural, quality ingredients to create its hand-baked sourdough crackers. The company was founded in 2008, acquired in 2022 by Lotus Bakeries and is now listed in Waitrose, Sainsbury’s, Tesco, Ocado, Booths, Wholefoods and 3,000 independent farm shops and delis. The company has ambitious growth plans to expand the business and build the brand in the UK.
As such you also will be responsible for the following:
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Own the end-to-end marketing mix, leading products from insight and concept development through to packaging, launch execution and integrated campaigns that build awareness, drive trial and deliver growth.
Reporting into
Managing Director – BEAR Snacks and Peter’s Yard Crackers
