Piercefield
Situated in a picturesque rural location on the outskirts of Chepstow, The Piercefield is a beautiful, characterful pub offering an excellent opportunity for an experienced hospitality operator to take on a thriving business with strong foundations and significant growth potential.
The Piercefield enjoys plenty of passing trade, minimal local competition and a loyal customer base, giving the successful partner a fantastic opportunity to become a true hub of the local community.
The pub features a spacious bar area with several cosy and secluded spaces, alongside restaurant-style dining areas that cater perfectly to both drinkers and diners. Additional facilities include a pool table, dart board and a superb rear garden, providing excellent opportunities for community events, entertainment and outdoor trading. The substantial car park, complete with EV charging facilities, makes the pub an accessible destination for both local customers and visitors to the area.
Food is a key part of the business and experience in delivering quality food operations is essential. The well-positioned commercial kitchen serves both local residents and the many leisure visitors attracted to this stunning part of South Wales. There is excellent scope to further grow food sales through consistent quality, high service standards and strong local engagement.
The Piercefield benefits from a broad and relatively affluent customer base drawn from both Chepstow and the surrounding Wye Valley area. Chepstow has a population of approximately 12,500 and is a popular commuter town for Bristol, Newport and Cardiff, attracting working professionals, families and retired residents alike. The area enjoys high levels of home ownership and low levels of deprivation, supporting strong demand for quality food, premium drinks and welcoming community-led venues.
The pub's location close to the Wye Valley, Chepstow Castle, Tintern Abbey and the Severn crossings also generates year-round visitor trade from walkers, cyclists, tourists and day-trippers. This diverse customer base creates excellent opportunities for destination dining, premium drinks sales, seasonal promotions and special events.
Benefiting from weekly sales of approximately £9,200 with a wet to dry split of 70/30 an operator who is passionate about food quality, excellent service and community engagement will thrive here. Building strong relationships with local customers, hosting entertainment and making the most of the garden and outdoor spaces will help unlock the next stage of growth for this already successful business.
The Piercefield offers the perfect blend of a traditional village pub atmosphere, strong trading performance and exciting potential for an ambitious hospitality professional looking to make their mark.
What’s in it for you?
- 22% share of weekly sales (excluding VAT) plus a guaranteed annual retained sum of £25K (released weekly)
- Low ingoing costs, deposits starting from £5,000 and £360 legal cost. (*deposits can vary dependant on business – ask us for more details*)
- Accommodation included with most bills covered, except the council tax & TV License.
As part of our application process, we use Lily, an AI-powered interviewing assistant to support the early stages of screening. Lily helps us move quickly, keep things flexible for you, and create a more consistent candidate experience, but one thing you should know – all hiring decisions are still made by our people.
