£28,000-£32,000 basic | £40,000+ OTE | Uncapped commission | Leeds - Office Based
This is not an entry-level sales role
Parallel is looking for experienced B2B SDRs who are already good on the phone.
We are deliberately hiring fewer people at a higher standard.
If you have never worked in outbound sales, are uncomfortable cold calling, struggle with rejection, or need constant motivation to pick up the phone, this role is unlikely to be right for you.
We are looking for people who can already:
- Cold call confidently
- Speak naturally with senior decision-makers
- Handle objections without immediately backing down
- Ask good commercial questions
- Identify genuine opportunities
- Qualify properly
- Directly ask for the meeting
- Work consistently without needing to be chased
- Take coaching and apply it quickly
You will be supported and trained, but we are not recruiting from zero.
About Parallel Partnerships
Parallel Partnerships is a fast-growing B2B sales and appointment-setting business based in Leeds.
In under three years, we have grown to more than 60 people and work with established UK and international businesses across multiple sectors.
Our SDRs represent our clients by speaking directly with business owners, managers, directors and other senior decision-makers.
Because we operate multiple campaigns, our strongest SDRs develop the ability to work confidently across more than one client proposition.
We want people who can eventually become multi-campaign SDRs, rather than being limited to one script or one product.
The Role
Your job is to generate genuine new business opportunities for our clients.
You will:
- Make high-volume outbound B2B calls
- Speak with senior decision-makers
- Understand prospects' current situations
- Identify relevant commercial opportunities
- Handle objections
- Create interest
- Book qualified sales meetings
- Manage follow-up activity
- Maintain accurate campaign records
- Work across one or more B2B campaigns
- Participate in regular call coaching and performance reviews
You are not responsible for closing the final sale.
You are responsible for creating opportunities that are good enough to progress.
How You Are Measured
We measure what matters:
- Decision-maker conversations
- Conversion from decision-maker conversation to booked meeting
- Qualified meetings booked
- Meeting attendance
- Meeting quality
- Client targets
- Consistency and activity
This is a performance-driven role.
Good performance is recognised and rewarded.
Poor performance is addressed quickly.
Salary and Commission
Basic salary: £28,000-£32,000 depending on experience and proven ability.
At target, total earnings should be £40,000+, with uncapped commission available for people who exceed expectations.
You earn commission for generating attended, qualified sales meetings.
You do not need to wait for the client to close the final deal before being rewarded.
Meeting payments vary depending on campaign and performance level, with enhanced earning potential as you progress.
Progression
Our progression route is based on sustained performance.
Strong SDRs can progress into roles such as:
- Multi-Campaign SDR
- Senior SDR
- Team Leader
- Campaign support
- Training
- Business development
Progression is based on results, reliability, commercial ability and contribution - not simply length of service.
What Good Looks Like Here
We want people who:
- Have proven outbound B2B sales experience
- Are comfortable making a high volume of calls
- Can demonstrate previous target achievement
- Can hold a natural commercial conversation
- Are confident challenging objections
- Understand qualification
- Are comfortable being measured
- Are reliable and punctual
- Do not need constant supervision
- Want to become genuinely excellent at sales
What We Will Test at Interview
We do not hire based on CV alone.
Our process may include:
- Review of previous sales performance
- B2B sales roleplay
- Objection handling
- Qualification scenarios
- Closing for a meeting
- Discussion around activity and previous targets
If you cannot demonstrate the ability to hold a credible outbound sales conversation, you are unlikely to progress.
This Role Is Probably Not For You If...
- You have no outbound sales experience
- You dislike cold calling
- You want a low-pressure role
- You regularly need motivating to hit basic activity
- You avoid asking for the meeting
- You are uncomfortable being measured against targets
- You prefer relying entirely on a script
- Your CV says "sales" but your experience is primarily inbound or customer service
Why Join Parallel?
- £28,000-£32,000 basic
- £40,000+ OTE
- Uncapped commission
- Commission based on attended qualified meetings
- Regular structured sales training
- Call coaching and feedback
- Opportunity to work across multiple campaigns
- Clear progression
- Established B2B clients
- Monday-Friday
- No regular evenings or weekends
- Free on-site parking
- Birthday off
- Company socials
- Performance incentives
We are not trying to build the biggest SDR team.
We are trying to build a team of genuinely good salespeople.
If you have proven B2B outbound experience and can back it up, we would like to hear from you.
Job Type: Full-time
Pay: £24,000.00-£38,000.00 per year
Benefits:
- Casual dress
- Company events
- Free parking
- On-site parking
Application question(s):
- How many months of B2B outbound cold-calling experience do you have?
- In your most recent outbound role, approximately how many cold calls did you make per day?
- What percentage of target did you achieve on average in your most recent sales role?
Location:
- Leeds LS4 2QD (preferred)
Work Location: In person
