Job Overview
We are seeking a dynamic and highly skilled Senior Digital Marketing Strategist to lead our digital marketing initiatives with energy and precision. In this role, you will craft innovative strategies that elevate brand visibility, drive engagement, and generate measurable results across multiple digital channels. Your expertise will empower our marketing team to execute impactful campaigns, optimize online presence, and foster strong B2B relationships. If you thrive in a fast-paced environment and are passionate about leveraging data-driven insights to inform strategic decisions, this is the perfect opportunity for you to make a significant impact.
Responsibilities
- Develop comprehensive digital marketing strategies aligned with overall business goals, focusing on SEO, social media management, email marketing, and B2B marketing initiatives.
- Manage and oversee multiple projects simultaneously, ensuring timely delivery and adherence to budget and quality standards through effective project management techniques.
- Lead the creation of compelling copywriting content for campaigns, websites, blogs, and social media platforms that resonate with target audiences.
- Optimize website content using SEO best practices to improve search engine rankings and increase organic traffic.
- Utilize tools such as Google Analytics, Google Ads, and Microsoft Excel to analyze campaign performance data, identify trends, and recommend actionable improvements.
- Coordinate with cross-functional teams including IT, design (Adobe Photoshop), and sales to ensure cohesive campaign execution.
- Manage social media accounts by planning content calendars, engaging with followers, and monitoring platform analytics for continuous growth.
- Oversee email marketing campaigns from conception to execution, ensuring high deliverability rates and engaging content that nurtures leads.
- Maintain organizational records of all digital activities, reports, and analytics to track progress against KPIs effectively.
- Demonstrate leadership by guiding junior team members, fostering collaboration, and promoting a culture of continuous improvement.
Experience
- Proven experience in digital marketing strategy development within a B2B environment is essential.
- Strong management skills with demonstrated success in leading projects from inception through completion.
- Expertise in SEO techniques and tools such as Google Analytics and Google Ads to drive measurable results.
- Proficiency in project management software and organizational tools like Microsoft Office (Word, PowerPoint) and Microsoft Excel for data analysis and reporting.
- Skilled in copywriting with the ability to craft clear, persuasive messaging tailored to target audiences.
- Hands-on experience managing social media platforms and executing integrated campaigns across multiple channels.
- Familiarity with WordPress website management and Adobe Photoshop for content creation is highly desirable.
- Excellent communication skills in English with the ability to articulate strategies clearly across teams.
- Strong IT literacy combined with time management skills that enable efficient multitasking in a fast-paced environment.
Join us as a Senior Digital Marketing Strategist where your energy fuels innovative campaigns that make a real difference! Embrace the opportunity to lead impactful projects while honing your skills in a collaborative setting dedicated to growth and excellence.
Pay: £38,495.90-£101,681.96 per year
Benefits:
- Flexible schedule
- Health & wellbeing programme
Work Location: In person
