Job Summary
The Business Development Manager drives revenue growth across hospitality, sponsorship, advertising, and conference & events through a proactive, target-led sales approach. Focused primarily on new business, the role involves generating and converting leads via outbound calls, networking, and field-based activity, while also developing key accounts. With a strong consultative sales style and understanding of client needs, the postholder identifies commercial opportunities and delivers tailored solutions that maximise revenue and occupancy, working closely with internal teams to ensure seamless execution and high-quality client experiences.
Responsibilities
- Develop and deliver proactive sales strategies to drive revenue across hospitality, sponsorship, advertising, and conference & events in line with agreed targets.
- Generate new business opportunities through outbound calls, prospecting, networking, and field-based client engagement.
- Demonstrate resilience and adaptability in a high-performance sales environment, consistently overcoming objections and maintaining momentum to achieve and exceed targets.
- Identify, target, and secure new commercial partners, maximising use of the club’s assets and offerings.
- Conduct face-to-face meetings, presentations, and stadium tours to showcase commercial opportunities and event spaces.
- Create and present tailored proposals and commercial packages aligned to client objectives.
- Negotiate pricing, terms, and agreements to successfully close deals and achieve revenue targets.
- Build and manage a pipeline of prospects, ensuring consistent follow-up and conversion.
- Maintain and develop relationships with key accounts to drive repeat business and long-term value.
- Utilise a consultative sales approach to thoroughly qualify prospects, understanding business challenges and aligning tailored commercial solutions to meet their objectives.
- Accurately record sales activity, leads, and opportunities within CRM systems.
- Represent the club at industry events, networking functions, and matchdays to enhance brand presence and generate leads.
- Support the delivery of revenue targets by identifying opportunities to upsell and cross-sell across hospitality, sponsorship, advertising, and events.
- Track sales performance and market activity, providing insights to help refine approaches and improve conversion rates.
Experience/Skills/Abilities
- Excellent negotiation, presentation and communication skills
- Commercially astute with the ability to package and sell creative solutions
- Ability to work to sales targets and thrive in a results driven environment
- Self-motivated, pro-active and tenacious
- Professional, personable, and comfortable engaging and influencing a wide range of stakeholders in both formal and informal settings
- Ability to work to high standards, flexible, with an ability to manage multiple priorities under pressure during key times
This position offers an exciting opportunity for driven professionals eager to make a significant impact within our organisation while advancing their careers in business development.
Pay: From £32,000.00 per year
Benefits:
- Free parking
- On-site parking
Work Location: In person
