Salary: £38,000 per year + uncapped performance-based commission
Job Type: Full-time
Location: Leicester / Field-Based
Experience Required: Minimum 3–4 years in FMCG, wholesale or a closely related B2B sales environment
We are looking for an experienced, commercially driven Sales Representative to join our growing sales team.
This role is ideal for someone who has already built a strong career within the FMCG, wholesale, foodservice, cash & carry, packaging, distribution or related industries and understands how to develop long-term B2B customer relationships.
We are not looking for someone completely new to sales. We want an experienced salesperson who understands how to prospect, negotiate, close business and grow customer accounts.
The Role
You will be responsible for developing new business while managing and growing existing customer relationships.
Your responsibilities will include:
- Identifying and approaching new potential customers
- Conducting face-to-face customer visits and sales meetings
- Building relationships with wholesalers, distributors, cash & carry businesses, foodservice companies and other B2B customers
- Understanding customer requirements and identifying opportunities to increase their spend
- Presenting products, pricing and commercial proposals
- Negotiating pricing and commercial terms
- Following up quotations, samples and opportunities
- Converting prospects into regular purchasing customers
- Growing existing accounts through cross-selling and upselling
- Maintaining a strong and organised sales pipeline
- Consistently achieving monthly and annual sales targets
- Monitoring competitors, pricing and developments within the market
- Providing regular updates on opportunities, customer activity and sales performance
The Ideal Candidate
We are particularly interested in candidates who:
- Have 3–4+ years of proven B2B sales experience
- Have worked within FMCG, wholesale, foodservice, cash & carry, packaging, distribution or a similar industry
- Already understand how FMCG and wholesale customers buy
- Have experience managing and developing commercial accounts
- Are confident approaching new businesses and decision-makers
- Have a strong track record of winning new customers
- Are comfortable with cold calling, field sales and face-to-face meetings
- Have strong negotiation and closing skills
- Are commercially aware and understand margins, pricing and volume-based sales
- Are highly motivated by targets and commission
- Can work independently and manage their own territory and pipeline
- Are organised, disciplined and consistent with follow-ups
- Have excellent communication and relationship-building skills
An existing network of contacts within FMCG, wholesale, cash & carry, foodservice or distribution would be a major advantage.
Salary & Commission
The position offers a £38,000 annual basic salary.
In addition to the basic salary, you will receive a performance-based commission structure for exceeding agreed sales targets.
There is significant earning potential for a strong salesperson who consistently develops new accounts and grows revenue.
What We Are Looking For
We want someone who treats their territory and customer base like their own business.
Someone who does not need to be constantly managed.
Someone who understands that strong sales results come from prospecting, relationships, follow-up, negotiation and consistently being in front of customers.
If you have a proven FMCG or B2B sales background and are looking for an opportunity where strong performance is recognised and rewarded, we would like to hear from you.
To apply, please submit your CV along with a short introduction outlining your previous FMCG/B2B sales experience, the types of customers you have worked with and your track record of achieving sales targets.
Pay: £38,000.00 per year
Benefits:
Ability to commute/relocate:
- Leicester LE4 0JP: reliably commute or plan to relocate before starting work (required)
Experience:
- B2B sales: 3 years (required)
Licence/Certification:
- Driving Licence (required)
Work Location: In person
