About Healthera
Healthera is transforming how patients access healthcare by connecting millions of patients with over 1,700 pharmacies across the UK.
Our platform helps patients manage prescriptions, book pharmacy and clinic services, and access healthcare more conveniently through one connected experience.
We're looking for an experienced Lifecycle Marketing Manager to own our B2C customer lifecycle, helping patients discover more of what Healthera has to offer while increasing engagement, retention and customer lifetime value.
Working across Email, SMS, Push Notifications and In-App Messaging, you'll design personalised customer journeys that drive measurable commercial impact across prescriptions, pharmacy services, clinic treatments and OTC shopping.
This is an exciting opportunity to help shape the future of lifecycle marketing at Healthera, working alongside Product, Data and Marketing to build a best-in-class CRM programme from the ground up.
The Role
We're looking for an experienced CRM marketer who understands that lifecycle marketing is far more than sending emails.
You'll own the customer journey across every major patient touchpoint, designing personalised experiences that encourage activation, repeat engagement and long-term loyalty.
Working across Email, SMS, Push Notifications and In-App Messaging, you'll build automated journeys, develop customer segmentation, launch new engagement initiatives and continuously optimise performance using data.
You'll work closely with Product, Marketing and Data teams to ensure every communication delivers value to both our patients and our pharmacy partners.
What You'll Be Doing
- Own the B2C lifecycle marketing strategy across Healthera's patient platform.
- Build and optimise automated customer journeys in HubSpot across email, SMS, push notifications and in-app messaging.
- Develop customer segmentation and personalised communications using behavioural and lifecycle data.
- Plan and deliver CRM campaigns across prescriptions, pharmacy services, clinic treatments and OTC shopping.
- Manage our B2C social media channels, supporting lifecycle campaigns with engaging organic content and community updates.
- Identify new engagement opportunities, including loyalty, referral, reactivation and cross-sell campaigns.
- Run A/B tests and use data to continuously improve customer engagement, retention and revenue.
- Measure and report on CRM performance, using insights to shape future campaigns and customer journeys.
- Work closely with Product, Data and Marketing to improve the end-to-end customer experience and help evolve our CRM capabilities.
What we're looking for
Essential
- 3-5+ years' experience in CRM or Lifecycle Marketing.
- Strong hands-on experience with HubSpot Marketing Hub.
- Experience building sophisticated lifecycle automations and customer journeys.
- Strong understanding of customer segmentation and behavioural marketing.
- Experience managing campaigns across Email, SMS and Push Notifications.
- Data driven mindset with experience using analytics to optimise campaigns.
- Strong copywriting skills and attention to detail.
- Commercial mindset with a passion for improving customer engagement and revenue.
Nice to Have
- Experience within HealthTech, Healthcare, SaaS, Marketplace or eCommerce.
- Experience with in-app messaging platforms.
- Familiarity with Mixpanel, GA4 or similar analytics platforms.
- Experience working alongside Product teams.
- Experience developing lifecycle strategies from the ground up.
Why you'll love working here
- Competitive salary
- Hybrid working
- Learning & development opportunities
- Private healthcare
- 25 days holiday plus bank holidays
- Modern Liverpool Street office
- Free barista coffee & beer on tap
- Join a collaborative, ambitious team
- Help shape the future of digital healthcare
Pay: £45,000.00-£55,000.00 per year
Benefits:
- Casual dress
- Private medical insurance
- Sick pay
- Work from home
Application question(s):
- Have you built marketing automations in HubSpot?
Experience:
- CRM/Lifecycle Marketing: 3 years (required)
Work authorisation:
- United Kingdom (required)
Work Location: Hybrid remote in London EC2M 4YP
