Location: The Story of Emily, St Ive, Liskeard, Cornwall (primarily site-based)
Salary: Up to £35,000 per annum, depending on experience
Hours: Full-time (40 hours per week), including occasional evenings and weekends to support events.
About The Story of Emily
The Story of Emily is one of the UK's most distinctive visitor attractions, combining immersive storytelling, award-winning architecture, heritage, hospitality and unforgettable visitor experiences.
Winner of the VisitEngland Gold Award for New Tourism Business of the Year and a TEA Thea Award for Outstanding Achievement, we're entering an exciting period of growth and are looking for an ambitious digital marketer to help expand our audience and strengthen our brand.
This is a unique opportunity to play a key role in the growth of an internationally recognised cultural destination.
The Role
We're looking for a creative, commercially minded Digital Marketing & Audience Growth Lead to take ownership of our digital marketing activity.
Working closely with the Head of Marketing and external specialists including our PPC and PR agencies, photographer and videographer, you'll help grow awareness, increase bookings, strengthen visitor loyalty and maximise the impact of every campaign.
This is a varied, hands-on role covering social media, email marketing, website content, SEO, analytics, campaign delivery and audience growth.
Key Responsibilities
· Lead and grow our organic social media channels, creating engaging content and managing our online community.
· Plan and deliver email marketing campaigns, CRM journeys and audience segmentation.
· Keep website content fresh, engaging and optimised for SEO.
· Repurpose content across social media, website, email and digital campaigns.
· Coordinate digital campaigns with internal teams and external agencies.
· Monitor performance using GA4, Search Console and CRM insights, providing recommendations for continuous improvement.
· Use AI and emerging technologies to improve marketing efficiency and creativity.
· Help ensure every digital touchpoint reflects The Story of Emily brand and visitor experience.
About You
You'll have experience in digital marketing and be confident balancing creativity with commercial thinking.
· Managing business social media accounts
· Email marketing and CRM
· Website CMS platforms
· SEO and Google Analytics (GA4)
· Creating engaging written and visual content
· Campaign planning and performance analysis
· Canva, Adobe Creative Suite or similar creative tools
Experience within tourism, hospitality, heritage or visitor attractions would be an advantage, as would knowledge of AI marketing tools, HubSpot, Looker Studio or Google Tag Manager.
We're Looking For Someone Who
· Is creative, curious and full of ideas.
· Uses insight and data to improve performance.
· Enjoys telling stories that inspire people to visit.
· Keeps up to date with digital trends and emerging technologies.
· Works collaboratively with colleagues and external partners.
· Takes ownership and enjoys delivering high-quality work.
Why Join Us?
This is an opportunity to help shape the future of one of the UK's most exciting visitor attractions. You'll work with a passionate team, enjoy real creative freedom and play a significant role in growing an award-winning destination through outstanding digital marketing.
How to Apply
Please submit your CV together with a cover letter explaining why you are interested in joining The Story of Emily and how your skills and experience make you the right fit for this role.
We'd love to hear what excites you about digital marketing, storytelling and audience growth, and what you feel you could bring to our team.
Applications without a cover letter may not be considered.
Pay: £35,000.00 per year
Benefits:
- Employee discount
- Free parking
- On-site parking
Work Location: In person
