We are seeking an experienced and strategic Social Media Manager to lead our social media efforts. This individual will be responsible for developing, executing, and managing a comprehensive social media strategy that enhances brand awareness, drives customer engagement, and supports overall business objectives. The ideal candidate will have a strong background in social media strategy, analytics, creative briefing and team leadership.
Strategic Development:
- Lead the development and execution of a cohesive social media strategy aligned with the company’s brand vision, values, and business goals across key platforms including but not limited to Instagram/Facebook/TikTok and other social media platforms.
- Identify key social media trends, insights, and innovations to keep the brand at the forefront of the industry.
- Tailor content strategies to reach and engage target segments effectively in line with business strategic pillars
Analytics and Reporting:
- Monitor, analyse, and report on social media performance using relevant tools.
- Deliver comprehensive reports and insights to the wider Brand Marketing Team and key cross functional stakeholders
Content Creation and Management:
- Develop a content calendar that aligns with marketing campaigns, product launches, and seasonal trends.
- Work with internal Creative Team to oversee the creation of high-quality, engaging, and on-brand content for all social media platforms.
- Ensure consistency in voice, tone, and messaging across all social media channels.
- Partner with Paid Social team to create Social content that performs to both Organic and Paid goals.
- Own all Social creative briefs execution with Creative Team taking briefs from Paid Social team to ensure synergy and efficiency across Paid and Organic Social output.
Influencer and Partnership Management:
- Identify and build relationships with relevant content creators, brand ambassadors, and strategic partners.
- Manage content creator campaigns and collaborations to amplify brand reach and credibility.
- Partner with Paid Social to develop creator content that delivers to Paid goals
Team Leadership and Collaboration:
- Lead and mentor social team, providing guidance and support to achieve team goals.
- Collaborate with other departments, such as marketing, PR, and customer service, to ensure integrated communication strategies.
- Work closely with Paid Social & Affiliate channel owners to align on a joined up strategy
Community Engagement:
- Foster and maintain a strong online community by actively engaging with followers, responding to comments, and addressing customer inquiries.
- Collect and analyse feedback from social media interactions to identify common issues or areas for improvement.
- Work with CC teams on social media best practices and the brand's tone and voice to ensure consistency in communication and manage high-stress situations effectively to maintain the brand's reputation.
- Considerable depth of experience in social media management, with at least 3 years in a senior strategic role.
- Proven track record of developing and implementing successful social media strategies for premium lifestyle brands.
- Strong understanding of social media platforms, trends, and best practices.
- Excellent communication, writing, and storytelling skills.
- Proficient in social media analytics and tools such as DashHudson, Sprout, and native platform analytics.
- Experience with paid social media advertising and budget management.
- Leadership experience with the ability to inspire and manage a team.
- Creative thinker with a passion for staying ahead of industry trends.
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Able to interpret, prioritise and act with a sharp attention to detail
- Passionate about social, and understanding of the complexities
- Experience working with broader creative, marketing, PR, Paid Social and Affiliate teams
- Excellent written and verbal communication skills
- Education to degree level
- Intuitive understanding of our brand
- Flexible to work out of hours to cover TWC events on social media channels.
At The White Company, we value our employees for always going the extra mile for every one of our customers; we reward this with great benefits and competitive salaries.
- Discount -Up to 50% discount and access to Sample Sales
- Holiday - 25 days rising to 28 days each year with 3 yrs service
- Holiday Buy – opportunity to buy up to 5 days holiday (dependent on contract)
- Pension Scheme - enrolled in our Group Personal Pension schemes upon joining the business.
- 20% Bonus - In addition to our competitive salaries, all our employees are entitled to join a discretionary bonus scheme (based on policy eligibility)
- White City House (Soho House Group)Tenants Membership at a discounted rate, offering access to facilities in the House
- Wagestream Money Management app - access to Wagestream gives you power over your pay and supports financial wellbeing
- Continued Development – We offer structured support from our own in-house Learning and Development Hub
- Salary Sacrifice scheme for Electric vehicles (dependent on grade and meeting policy eligibility)
- Private Healthcare with additional Babylon Digital Healthcare (based on contract duration)
- Life Assurance
Additional Benefits
- Fruit basket daily
- Tea and coffee provided
- Working from Home - option to work from home on Mondays and Fridays
- Social - Christmas party/social events throughout the year
- Seasonal Sample Sales
- Volunteer Day - with a charity of your choice
- Great Location - Close to transport links - over ground Shepherds Bush station /underground White City & Wood Lane stations. Westfield shopping centre with shops restaurants/bars/cinema and gyms
At The White Company we are committed to creating an inclusive culture that welcomes and celebrates a diversity of backgrounds and identities.
We are working together to ensure our environment is one where people can bring their authentic selves to work, where their contribution is valued, ability enhanced, and perspective appreciated. Where difference is respected, encouraged, and celebrated. Where you can feel you belong.
We are committed to an active Equality Diversity and Inclusion Policy, which starts with our recruitment and selection process.
We'd love you to join us on our journey.
We are committed to building a sustainable legacy that will enable a brighter future for people and our planet.’ We believe this should be reflected in everything we do
